Hi! Peruse Today's Daily PR Brief! - July 18, 2018
Hello! Check out some of today's best PR industry news clips:
7 PR wins for the first half of 2018 (PR Daily - July 18, 2018)
A Leader's Cautionary Tale: Town Halls (Forbes - July 18, 2018)
Millennials Have More to Teach Us (O'Dwyer's - July 18, 2018)
Q2 2018: Omnicom PR Firms Up 2.7% (The Holmes Report - July 18, 2018)
Cisco’s 8-Step Guide to Optimizing Your Press Releases for Search (PR News - July 17, 2018)
3 Music Festivals with Successful Social Media Strategies (Meltwater Blog - July 17, 2018)
The Importance of Networking Outside the Office (Public Relations Society of America - July 17, 2018)
Why Ignoring Earned Media Today is Detrimental for Tomorrow (Spin Sucks - July 18, 2018)
Essential habits for PR pros attempting newsjacking (PR Daily - July 18, 2018)
27 Foolproof Ways to Max Your Radio Interviews and Sell More Books (Business 2 Community - July 17, 2018)
Summary Section:
7 PR wins for the first half of 2018
By Russell Working
PR Daily - July 18, 2018
A Pacific atoll promotes tourism with an environmental pledge. A gun control campaign launches nationwide school walkouts. An air disaster draws praise for the pilot.
A Leader's Cautionary Tale: Town Halls
By Brian Anderson, CMO of POPin
Forbes - July 18, 2018
Leaders beware: This is a cautionary tale of two leaders and their approaches to being more approachable and thus more successful as leaders.
Millennials Have More to Teach Us
By Andy Polansky
O'Dwyer's - July 18, 2018
While there’s no shortage of research and information on what Millennials want, think, do and say, there are indicators that might be overlooked. Signals that might provide a window into how future generations will expect businesses to behave and contribute.
Q2 2018: Omnicom PR Firms Up 2.7%
The Holmes Report - July 18, 2018
Omnicom's PR firms grew 2.7% in Q2 of 2018, after growing 0.7% the previous quarter.
Cisco’s 8-Step Guide to Optimizing Your Press Releases for Search
By Sophie Maerowitz
PR News - July 17, 2018
Audiences should be able to find press releases in a Google search. But how can PR pros make sure the right audiences and journalists find those releases?
3 Music Festivals with Successful Social Media Strategies
By Nick Rogers
Meltwater Blog - July 17, 2018
Successful social media informs, engages, and delights communities. During the summer months, nowhere are audiences as primed for social media content than at music festivals.
The Importance of Networking Outside the Office
By Michael Smart
Public Relations Society of America - July 17, 2018
The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master.
Why Ignoring Earned Media Today is Detrimental for Tomorrow
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 18, 2018
A recent story in the Washington Post found that up to 70% of communicators are ignoring earned media. Here's Gini Dietrich on why that's detrimental.
Essential habits for PR pros attempting newsjacking
By Loren Pickard
PR Daily - July 18, 2018
When attempting to capture a cultural zeitgeist, communicators should take care to be quick, thoughtful—and above all, inoffensive. Consider these insights before jumping in.
27 Foolproof Ways to Max Your Radio Interviews and Sell More Books
By Cathy Lewis
Business 2 Community - July 17, 2018
Whether a “phoner” or in-studio interview, I ask my clients to use these 27 foolproof tips.
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