Daily PR Brief - October 20th, 2016
Good morning. Here are today's top clips -
Pressure Test: Answering Reporters’ Questions When a Crisis Hits (PR Newswire - October 19, 2016)
The exception to millennials' dislike of big corporations: Liquor brands (PR Week - October 19, 2016)
5 interview questions I wish I'd asked (PR Week - October 19, 2016)
Publicis Groupe North American revenue dips 4% in Q3 (PR Week - October 20, 2016)
Krupp Pitches for Prelude (O'Dwyer's - October 20, 2016)
7 ways to make your PR agency work for you (PR Daily - October 19, 2016)
Why and how to craft an in-house style guide (Ragan - October 19, 2016)
Founder Bryce Keane Departs As Albion Drive Refocuses Offering (The Holmes Report - October 20, 2016)
PR News Honors the 2016 Agency Elite Award Winners and Honorable Mentions (PR News - October 19, 2016)
2016 Agency Elite Awards: Agency Team of the Year (PR News - October 18, 2016)
2016 Agency Elite Awards: Measurement/Evaluation (PR News - October 19, 2016)
2016 Agency Elite Awards: Media Relations (PR News - October 19, 2016)
PR News Announces 2016 Platinum PR Award Winners (PR News - October 19, 2016)
MMGY Global Acquires Travel & Hospitality Firm NJFPR (Bulldog Reporter - October 20, 2016)
AXON communications opens Swiss-based office (Gorkana - October 20, 2016)
60 Seconds with Hotwire UK’s Matt Cross (Gorkana - October 20, 2016)
Unity wins big at PR Week Awards (Gorkana - October 19, 2016)
All Content is Not Created Equal: Comparing Results Across 15 Verticals (Moz - October 19, 2016)
Six Tips to Effectively Listen and Win New Business (Spin Sucks - October 20, 2016)
Summary Section:
Pressure Test: Answering Reporters’ Questions When a Crisis Hits
By Stacey Miller
PR Newswire - October 19, 2016
Remember the point about listening carefully? Be sure to triple-check any facts or information cited by the media in a conversation and if the brand is misquoted or information is shared that isn’t true. Kindly mention it to the reporter and what the correction may be. Remember to correct facts only – not opinions or commentary. Doing so can make the reporter feel like you’re trying to control their story, which can influence a negative outcome.
The exception to millennials' dislike of big corporations: Liquor brands
By Diana Bradley
PR Week - October 19, 2016
Liquor brands’ influence over millennials was one finding in MWWPR’s online survey of more than 1,000 people aged 21 to 34 in the U.S. conducted from March to September. Focus groups were also conducted with bartenders, bloggers, and influencers in New York, Chicago, Los Angeles, Denver, and San Francisco. "The earned media hit is still so relevant, but getting the hit is just the beginning, and we need to know how to amplify every hit and see it more as the credibility piece versus the end circulation piece," said Schuerman. "From a comms perspective, we also have to engage influencers who are trusted by the specific audiences we are targeting. Gone are the days of just putting something out there and hoping for trust in what is going out."
5 interview questions I wish I'd asked
By Josh Passman, Prosek Partners
PR Week - October 19, 2016
Is the agency growing? What happens if I lose an account? Who will I actually be working with? Who will I actually be working with? What do you offer beyond media relations? The days of relying predominately on the media to help tell your clients’ stories and distribute their news is coming to an end. That said, agencies that will be successful in the future are those that can support clients not only with earned media, but paid and owned media, as well. Agencies with limited or no expertise in areas such as digital and social media, content development, and creative services will have difficulty growing in the future.
Publicis Groupe North American revenue dips 4% in Q3
By Frank Washkuch
PR Week - October 20, 2016
The holding company noted that it recorded negative growth in countries including the U.S., Australia, Canada, Israel, and Spain in the first nine months of the year. The U.K. and China were among the countries that registered 0% to 5% organic growth in the first three quarters of 2016. It noted account wins for Publicis Communications for Procter & Gamble’s dish, Asda, GSK, Walmart, and HPE, as well as Publicis Media and MSLGroup’s win of Coty. It also acknowledged account losses for Walmart for media and McDonald’s for creative. The holding company did not break out financial information for individual business segments, such as PR or creative.
Krupp Pitches for Prelude
By Jon Gingerich
O'Dwyer's - October 20, 2016
Publishing and lifestyle agency Krupp Kommunications has been named agency of record for fertility startup Prelude. The Atlanta-based company was founded in 2015 by Argentine entrepreneur Martin Varsavsky, who is featured in the November issue of Forbes.
7 ways to make your PR agency work for you
By Aishwarya Iyer, Co-founder, Elephant Partners
PR Daily - October 19, 2016
1. Designate a main point of contact: Constructively working with a PR partner requires regular check-ins, brainstorming time and providing them the necessary data and assets to help shape your company’s stories. 2. Outline KPIs and goals clearly. 3. Make sure you have regular check-ins. 4. Invest time in the beginning: Spend time with them when you bring them on, talk through your vision and values and enable them to get to know the company history. That way, when they share highlights about your company with journalists, it’s organic and authentic. 5. Involve them in your team: PR requires deep dives and digging for gold, so let them sit down with your engineering team, data science, designers, product and sales. You are close to all of it on a day-to-day basis, but a pair of fresh, keen eyes may find something noteworthy (or press-worthy) within. 6. Examine their clients: There might be business development opportunities, partnerships and fun collaborations to explore. 7. Think of them as brand advocates. 7. Think of them as brand advocates: Send them your company swag, have them represent and wear it at events, ask them to tweet about your company and tell their friends—and above all, make sure they are using your product so they’re able to talk about it firsthand.
Why and how to craft an in-house style guide
By Erika Heald
Ragan - October 19, 2016
For writers, a content style guide details how to approach the content they're creating. It increases their likelihood of getting back a few notes and suggestions instead of a mess of red-lined edits and exasperated editor's notes about style points they are tired of repeating. It also ensures that, even though your content is created by a team of writers, it all still reflects your carefully crafted brand voice. The Content Marketing Institute has shared its content style guide; so has MailChimp. Personally, all my style guides include the following nine elements: General spelling and punctuation rules; Brand voice attributes; Brand-specific terminology; Business and tech terms; Logo, typography and brand colors; Leadership team; Boilerplate; Formatting best practices and templates; Citing sources
Founder Bryce Keane Departs As Albion Drive Refocuses Offering
By Arun Sudhaman
The Holmes Report - October 20, 2016
Keane launched Albion Drive as the PR and social media division of ad agency Albion in late 2012. At long-time Albion collaborator Atomico he will continue to work with former Albion CEO Jason Goodman, who is executive-in-residence at the investment firm, along with his role as non-executive chairman of Albion. The departure of the Albion Drive leadership duo is accompanied by a "refocusing" of the PR division's offering, which will now be integrated across KBS Albion's core focus on fast-growth and corporate innovation clients.
PR News Honors the 2016 Agency Elite Award Winners and Honorable Mentions
By Ian James Wright
PR News - October 19, 2016
Special recognition goes out to IW Group, which won the Agency Team of the Year award, and IW Group's Telly Wong, who took away the Agency Awe Professional trophy. Some of the afternoon's other notable nods went to Irwin Gail Consumer Communications for its #WomenNotObjects campaign with Badger & Winters, which won the Word of Mouth/Viral award, and SKDKnickerbocker, which won the Nonprofit/Association award for its work promoting the image of New Orleans on the 10th anniversary of Hurricane Katrina.
2016 Agency Elite Awards: Agency Team of the Year
By Sophie Maerowitz
PR News - October 18, 2016
Throughout the year, IW Group’s six-person New York team led a slate of innovative and groundbreaking campaigns that achieved unprecedented results for both the firm and its clients. The diversity of the modestly budgeted campaigns are a testament to the creativity, versatility and nimbleness of the team. The pioneering team structure, which eliminates individual departments in favor of a single multi-disciplinary and cross-functional staff, has proven so effective that IQ Group will be implementing it agency-wide in the coming year.
2016 Agency Elite Awards: Measurement/Evaluation
By Mark Renfree
PR News - October 19, 2016
Winner: INK Public Relations - THE DMM: Daily Media Report for an International Renewable Energy Company. The DMM report, as the INK team calls it, takes hours to complete each day and involves most of the agency’s team. The report is exhaustive by its very nature: INK strives to include every single story, from every source big or small, print or online, obscure or well-known. The report includes perspectives across tech, trade and national publications. INK’s client has come to rely on the report, which delivers vital insights to a variety of organizational departments from business development to regulator affairs.
2016 Agency Elite Awards: Media Relations
By Mark Renfree
PR News - October 19, 2016
Winner: Cone Communications - 2015 Jiffy Lube National Donut Day Jiffy Lube’s senior leadership is especially keen on driving business around tire services. Jiffy Lube’s senior leadership is especially keen on driving business around tire services. Cone saw an opportunity to align tire services with National Donut Day, focusing on a tire safety message helping consumers avoid using their spare “donut” tire. The team felt that with the right message, Jiffy Lube could be the outlier—the only non-donut maker to make a big splash on National Donut Day. Cone conducted a two-year media audit to see which brands were active on National Donut Day, what they were offering and if there was a window of opportunity for Jiffy Lube.
PR News Announces 2016 Platinum PR Award Winners
By Mark Renfree
PR News - October 19, 2016
PR News also inducted four campaigns into the Platinum Hall of Fame, now in its seventh year. The Hall of Fame honors communications campaigns or initiatives that have become inspirational benchmarks for other communicators. These are campaigns that have had a larger cultural or business impact than even their creators might have imagined. This year, Coca-Cola, The UN Foundation/92nd Street Y, T-Mobile and the Centers for Disease Control and Prevention were all inducted into the Platinum PR Hall of Fame.
MMGY Global Acquires Travel & Hospitality Firm NJFPR
Bulldog Reporter - October 20, 2016
MMGY Global, an integrated travel and hospitality marketing firm, announced that it has acquired NJFPR, a travel, hospitality and lifestyle public relations agency and pioneer of Hotel Week NYC, founded by PR visionary Nancy J. Friedman. The combination of these two long-recognized leaders in travel and hospitality creates an industry powerhouse that will offer clients public relations strategy as part of a fully integrated marketing firm, including expanded products and services in media relations, social, experiential and event marketing. The NJFPR acquisition doubles the size of MMGY’s PR practice and New York City office and includes a move to new offices in midtown Manhattan. As a result of NJFPR’s longstanding history in New York City and its world-class reputation, MMGY is rebranding the newly combined entity as NJF, an MMGY Global Company.
AXON communications opens Swiss-based office
By Kaltrina Bylykbashi
Gorkana - October 20, 2016
The agency has appointed Claire Olivia Williams as vice president to lead the Swiss business. Switzerland is a key hub for the pharmaceutical industry, according to AXON, and its base in the country will complement existing relationships in the business and serve to develop new ones. This will be the agency’s fifth global office to open alongside the UK, US, Canada, Denmark and Switzerland.
60 Seconds with Hotwire UK’s Matt Cross
By Kaltrina Bylykbashi
Gorkana - October 20, 2016
I spent the last few years with a growing feeling that PR must behave and act more like the advertising industry. Their use of insights and creative seemed like a good benchmark for PR to aspire to. But I’ve come to realise that actually it should be the other way round. Advancements in technology have democratised the data game and PR agencies are in a position to take huge advantage of this. We’re not bound by the legacy processes of old school advertising and can now access audience insight data which would have been out of reach just a few years ago. Combined with our consultancy-led approach, this makes us more attractive to CMOs looking for an alternative to the massive ATL budget requirements of yesteryear. Our Insights business is probably the fastest growing service we provide and I think that will continue as clients realise the advantages which can be gained.
Unity wins big at PR Week Awards
By Richard O'Donnell
Gorkana - October 19, 2016
Unity and The Romans were the big winners at last night’s PR Week Awards, with Unity claiming the biggest haul with seven awards, including the Gold Award for Consultancy of the Year. Golin was named Large Consultancy of the Year, Taylor Herring picked up the Small Consultancy of the Year gong, and Pegasus was named Specialist Consultancy of the Year. The other Gold Awards went to Kier Group (In-House Team of the Year), and MHP/Engine (Campaign of the Year (Sectors): Missing Type – MHP/Engine for NHS Blood and Transplant). Jessica Smith, associate director at Virgo Health, was named Young PR Professional of the Year and, in another individual award, Lord Bell (pictured) was announced as this year’s entrant into the PRWeek Hall of Fame.
All Content is Not Created Equal: Comparing Results Across 15 Verticals
By Kerry Jones
Moz - October 19, 2016
Our analysis of hundreds of Fractl content marketing campaigns looked at the factors which have worked for our content across all topics. First, we categorized our sample of over 340 Fractl client campaigns into one of 15 different verticals. We then looked at placements and social media shares for each project. We also analyzed content characteristics like visual asset type and formatting. A “placement” refers to any time a publisher wrote about the campaign. Regarding links, a placement could mean a dofollow, cocitation, nofollow, or text attribution. Across the entire sample, an average campaign received 90 placements and just over 11,800 social shares. As expected, the results deviated greatly from the average when we looked at the average number of placements and social shares per vertical.
Six Tips to Effectively Listen and Win New Business
By Gini Dietrich
Spin Sucks - October 20, 2016
Here are six ways to effectively listen and walk away with a reputation for being brilliant and, quite possibly, a new client or customer. 1. Pay attention and take notes. You are not listening to respond. 2. Show you’re actually listening. 3. Effectively listen to the words the person is saying. 4. Do not interrupt. Ever. This goes for imposing your solutions, as well. Particularly in a new business meeting, you may want to say, “We can totally help you solve that with this product or service.” Refrain from doing so, even if it’s true. This puts the person on the defensive and makes them feel like you think you’re more important than they are. 5. Ask questions that allow the other person to explain. This is where statements such as, “What I heard you say is X” work really well. 6. Pay attention to the non-verbal communication.
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