Happy Friday! Behold Your Daily PR Brief! - July 20, 2018
Hi! Read some of today's best PR industry news clips:
Will AI Replace Humans In Customer Engagement? (Forbes - July 20, 2018)
The Best Practices for LinkedIn: How to Fire Up Your Strategy (Marx Communications - July 20, 2018)
Public Relations: the Next 50 Years (O'Dwyer's - July 19, 2018)
Burberry faces backlash after burning excess stock (PR Daily - July 20, 2018)
Smoke And Mirrors? PR Industry Filters Out Tobacco Pitch (The Holmes Report - July 19, 2018)
Keyword Targeting and Site Authority Building for PR Pros Who Think SEO Is Somebody Else’s Job (PR News - July 19, 2018)
SEO for PR PROS (O'Dwyer's - July 19, 2018)
Minicast: How To Operate Like a Newsroom (Business 2 Community - July 19, 2018) [PODCAST]
Canadian Tourism Commission Issues PR RFP (Everything PR - July 20, 2018)
Using PR to Tell a Story? Show it. (Business 2 Community - July 20, 2018)
Summary Section:
Will AI Replace Humans In Customer Engagement?
By Andy Peart, Chief Marketing and Strategy Officer at Artificial Solutions
Forbes - July 20, 2018
No matter how sophisticated it has become, AI cannot replace human emotional intelligence.
The Best Practices for LinkedIn: How to Fire Up Your Strategy
By Wendy Marx, President of Marx Communications
Marx Communications - July 20, 2018
As with any social network, LinkedIn is constantly on the move, making improvements to the way companies engage on their platform. Learn how to create a LinkedIn content strategy that kicks some serious butt.
Public Relations: the Next 50 Years
By Henry Feintuch, President of Feintuch Communications
O'Dwyer's - July 19, 2018
Seeing we all have a good sense as to the current state of the profession, I thought it might be instructive to look at where PR is headed in the next 50 years.
Burberry faces backlash after burning excess stock
By Ted Kitterman
PR Daily - July 20, 2018
Handlers of the luxury brand say it incinerated millions of dollars’ worth of merchandise rather than selling it at a discount or donating it. Social media users sound off in response.
Smoke And Mirrors? PR Industry Filters Out Tobacco Pitch
By Arun Sudhaman
The Holmes Report - July 19, 2018
Many PR agencies are unconvinced by PMI's pitch, despite the suggestion that smoke-free products might see them revisit their stance on big tobacco.
Keyword Targeting and Site Authority Building for PR Pros Who Think SEO Is Somebody Else’s Job
By Hayley Jennings
PR News - July 19, 2018
SEO is the practice of optimizing content, and the proper use keywords and links can greatly improve your communications efforts.
SEO for PR PROS
By Hilary JM Topper
O'Dwyer's - July 19, 2018
PR practitioners need to know and understand what search engine optimization is in order to help their client reach their goals.
Minicast: How To Operate Like a Newsroom [PODCAST]
By Mike Rosenberg, CEO of Veracity
Business 2 Community - July 19, 2018
Taking photos on your smartphone is easy. Taking really good photos is not. Follow a few basic tips and you will be getting pictures that are good enough to share with the media.
Canadian Tourism Commission Issues PR RFP
Everything PR - July 20, 2018
The Canadian Tourism Commission, doing business as Destination Canada ("DC"), is Canada’s national tourism marketing organization.
Using PR to Tell a Story? Show it.
By Doreen Clark
Business 2 Community - July 20, 2018
Here are four visual ways to gain the attention of both the media and your audience while sticking to your brand message.
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