Happy New Week! Check Out Today's Daily PR Brief! - July 23, 2018
Hi! Read some of today's best PR industry news clips:
14 Apps Recommended By PR Professionals (Forbes - July 23, 2018)
'Liberal' Social Issues Build Brand Loyalty Among Millennials (O'Dwyer's - July 23, 2018)
Ritz goes proactive in cracker recall (PR Daily - July 23, 2018)
The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy (PR News - July 23, 2018)
Faking Authenticity: Can You Do It? (Institute for Public Relations - July 23, 2018)
The Ins and Outs of PR for Product Launches (Meltwater Blog - July 22, 2018)
Speaking Engagements: Every Agency Owner’s Ace in the Hole (Spin Sucks - July 19, 2018)
How To Find New Clients That Fit Your Agency Perfectly (Forbes - July 23, 2018)
6 types of PR pros based on Starbucks drinks (PR Daily - July 23, 2018)
Integrating Your Marketing and PR Strategies | LCI (Landis Communications INC. - July 21, 2018)
Summary Section:
14 Apps Recommended By PR Professionals
By Forbes Agency Council
Forbes - July 23, 2018
We asked members of the Forbes Agency Council for their thoughts on which apps improve workflow and promote better results. Their best answers are below.
'Liberal' Social Issues Build Brand Loyalty Among Millennials
By Jon Gingerich
O'Dwyer's - July 23, 2018
Millennials make consumer choices that reflect their personal values, and generally expect more than older generations when it comes to a brand’s stance on political and social issues.
Ritz goes proactive in cracker recall
By Ted Kitterman
PR Daily - July 23, 2018
Its parent company has issued a voluntary pullback of some products even though there have been no reported cases of salmonella. Will this preemptive strike boost brand trust?
The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy
By Diane Schwartz
PR News - July 23, 2018
WeWork's meatless policy and the ensuing coverage is good PR not a PR stunt.
Faking Authenticity: Can You Do It?
By Ethan McCarty
Institute for Public Relations - July 23, 2018
I had the chance to chat with Vern Oakley, CEO of Tribe Pictures and author of Leadership in Focus: Bringing Out Your Best on Camera, about the relationship between authenticity and trust, and what it means for communications professionals.
The Ins and Outs of PR for Product Launches
By Michelle Garrett
Meltwater Blog - July 22, 2018
Each year, brands launch more than 30,000 new consumer products. 80% of them fail. That's why creating a plan for PR for product launches is essential.
Speaking Engagements: Every Agency Owner’s Ace in the Hole
By Drew McLellan, CEO of Agency Management Institute
Spin Sucks - July 19, 2018
Speaking engagements aren't just for authors and famous thought leaders. They can be a way for agency owners to do business development en masse.
How To Find New Clients That Fit Your Agency Perfectly
By Drew McLellan, CEO of Agency Management Institute
Forbes - July 23, 2018
To prospect smarter, agencies should focus on the four Ts: teach, trust, told apart and timing.
6 types of PR pros based on Starbucks drinks
By Beki Winchel
PR Daily - July 23, 2018
Many communicators face long days and tough tasks easier with caffeine. Here’s what several drink choices might say about your personality type or communication style.
Integrating Your Marketing and PR Strategies | LCI
By C.L. Conroy, President and CEO of The Conroy Martinez Group
Landis Communications INC. - July 21, 2018
The most successful way to reach your audience is by creating and delivering integrated Marketing and PR Strategies and Campaigns.
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