Howdy! Please Enjoy Your Daily PR Brief! - July 24, 2018
Hi! Read some of today's best PR industry news clips:
PR gifts gone wrong: Swag bag forces Quartz to evacuate office (PR Week - July 23, 2018)
What PR Pros Can Learn From Elon Musk’s Weekend of Deflection (PR News - July 23, 2018)
12 Mistakes To Avoid With Press Releases (Forbes - July 24, 2018)
Are the days of media relations coming to an end? (PR Daily - July 24, 2018)
Why Gmail’s ‘Confidential Mode’ Offers PR Pros a False Sense of Security (PR News - July 23, 2018)
Five Steps for Successful Business Collaboration (Spin Sucks - July 23, 2018)
Approaching PR As A Startup In 2018 And Beyond (Forbes - July 24, 2018)
6 reasons you should incorporate artificial intelligence (PR Daily - July 23, 2018)
This month in bad PR pitches (Muck Rack Blog - July 24, 2018)
How paywalls are killing social media sharing of PR placements (Communications Conversations - July 24, 2018)
Summary Section:
PR gifts gone wrong: Swag bag forces Quartz to evacuate office
By Diana Bradley
PR Week - July 23, 2018
A very unintended consequence of sending "unsolicited stuff."
What PR Pros Can Learn From Elon Musk’s Weekend of Deflection
By Seth Arenstein
PR News - July 23, 2018
When the CEO's mouth overshadows the brand and hurts it, communicators often reach for aspirin. Exhibit one is Tesla and SpaceX chief Elon Musk.
12 Mistakes To Avoid With Press Releases
By Forbes Agency Council
Forbes - July 24, 2018
To make sure you're churning out valuable content that's useful, we asked members of the Forbes Agency Council for advice on what mistakes to avoid when writing and releasing a statement.
Are the days of media relations coming to an end?
By Frank Strong
PR Daily - July 24, 2018
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
Why Gmail’s ‘Confidential Mode’ Offers PR Pros a False Sense of Security
By Justin Joffe
PR News - July 23, 2018
Gmail's new mode offers users brittle security measures that can easily be breached.
Five Steps for Successful Business Collaboration
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - July 23, 2018
Struggling to work successfully with other communications consultants? These five steps will build strong relationships for effective business collaboration.
Approaching PR As A Startup In 2018 And Beyond
By Kelly Ehlers, Founder and President of Ideas That Evoke
Forbes - July 24, 2018
It's time to trash your one-size-fits-all PR approach. Here are five ways to merge classic PR practices with the newest shifts to continue your brand’s success this year.
6 reasons you should incorporate artificial intelligence
By Scott Bay
PR Daily - July 23, 2018
You might already be relying on machine learning to communicate with your audience, whether you know it or not. Here’s why you should consider diving in even deeper.
This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - July 24, 2018
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
How paywalls are killing social media sharing of PR placements
By Arik Hanson, Principal of ACH Communications
Communications Conversations - July 24, 2018
Your PR team works for months on end to secure a fantastic media placement with The New York Times. Only one thing: Few people can access it because The New York Times has a paywall.
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