Greetings! Enjoy Your Daily PR Brief! - July 26, 2018
Hi! Read some of today's best PR industry news clips:
CEOs Expected to Step Up Activism (O'Dwyer's - July 25, 2018)
Our Ultimate List of the Best PR Tools for 2018 (Marx Communications - July 25, 2018)
Words and phrases PR spokespeople should avoid (PR Daily - July 26, 2018)
PR Pros Don’t Lie (PR News - July 25, 2018)
Ethics and PR Do Mix, But It’s Up to PR to Tell That Story (PR News - July 25, 2018)
PR Campaign Tips: 10 Harmful Myths You Need to Avoid (Meltwater Blog - July 26, 2018)
The Business Case for Reading Fiction...Lots of Fiction (Spin Sucks - July 26, 2018)
30 jobs in the PR and marketing world (PR Daily - July 25, 2018)
It’s time to ditch AVE: Here’s why it doesn’t work for modern PR (Muck Rack Blog - July 26, 2018)
Trend: The over-investment in social media tools and technology (Communications Conversations - July 26, 2018)
Study Raises Concerns About Consumer Trust In AI (The Holmes Report - July 26, 2018)
Summary Section:
CEOs Expected to Step Up Activism
By Steve Barnes
O'Dwyer's - July 25, 2018
Americans increasingly expect CEOs to be activists as well as managers, according to research just released by Weber Shandwick.
Our Ultimate List of the Best PR Tools for 2018
By Wendy Marx, President of Marx Communications
Marx Communications - July 25, 2018
Learn about the best PR tools -- including PR analytics, PR monitoring tools, and B2B SEO tools -- can help you become one of the best PR firms around!
Words and phrases PR spokespeople should avoid
By Adam Fisher
PR Daily - July 26, 2018
Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.
PR Pros Don’t Lie
By Pete Janhunen, Founder of 155 Strategies
PR News - July 25, 2018
Absent the ability to speak truth to power, we aren’t professionals; we’re flacks or spinners, or whatever other epithet people toss our way. .
Ethics and PR Do Mix, But It’s Up to PR to Tell That Story
By Seth Arenstein
PR News - July 25, 2018
The past few years have featured unflattering news about communicators.
PR Campaign Tips: 10 Harmful Myths You Need to Avoid
By Meltwater
Meltwater Blog - July 26, 2018
Here are the harmful myths to avoid when building out a strategic PR campaign.
The Business Case for Reading Fiction...Lots of Fiction
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 26, 2018
If reading fiction improves your storytelling abilities and your EQ—and EQ improves your bottom line, then you should include more of it in your routine.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - July 25, 2018
You’ve graduated and earned a job; the hard part is over, right? Not so fast. These tips will help ensure you’re prepared on day one. Plus, check out our roundup of other current openings.
It’s time to ditch AVE: Here’s why it doesn’t work for modern PR
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - July 26, 2018
We’ve moved beyond the days of interpreting PR success by measuring the total number of inches a story covers in a print publication.
Trend: The over-investment in social media tools and technology
By Arik Hanson, Principal of ACH Communications
Communications Conversations - July 26, 2018
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology.
Study Raises Concerns About Consumer Trust In AI
By Diana Marszalek
The Holmes Report - July 26, 2018
A new FleishmanHillard report finds that organizations to must address public education if they want to build consumer trust in artificial intelligence.
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