Have A Great Weekend! Here Is Today's Daily PR Brief! - July 27, 2018
Hi! Read some of today's best PR industry news clips:
What Facebook’s Stock Plunge Means for Communicators (PR News - July 26, 2018)
PR Firms Start Pitching Programmatic (AdExchanger - July 26, 2018)
Report: More than half of PR pros are willing to create fake news (PR Daily - July 26, 2018)
FTI Reports 24.3% Lift In Communications Revenue During Q2 (The Holmes Report - July 27, 2018)
3 Ways to Make Buyer Personas Part of PR Measurement (PR News - July 26, 2018)
The Big Question: The Secrets of Good Storytelling (Spin Sucks - July 27, 2018)
4 Reasons Why PR Agencies Should Outsource Creative Video Work (PR Couture - July 26, 2018)
How to step around 6 common PR traps (PR Daily - July 27, 2018)
Transactionally, It's All Digital Media: Four Ways To Prepare For The Programmatic Takeover (Forbes - July 26, 2018)
The Future of Ethical PR (Scott Public Relations - July 26, 2018)
Summary Section:
What Facebook’s Stock Plunge Means for Communicators
By Seth Arenstein
PR News - July 26, 2018
The question for communicators: Is it the right time to abandon the platform as a marketing and communications vehicle?
PR Firms Start Pitching Programmatic
By Alison Weissbrot
AdExchanger - July 26, 2018
Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide.
Report: More than half of PR pros are willing to create fake news
By Beki Winchel
PR Daily - July 26, 2018
A Bospar study revealed that the majority of communicators shun unethical behaviors such as lying, cheating and stealing, but many are willing to write click-bait headlines and tell white lies.
FTI Reports 24.3% Lift In Communications Revenue During Q2
By Diana Marszalek
The Holmes Report - July 27, 2018
The segment's rise comes from an increase in its financial services and public affairs practices.
3 Ways to Make Buyer Personas Part of PR Measurement
By Hayley Jennings
PR News - July 26, 2018
You can't measure properly without knowing the impact of what you're measuring, and that starts with finding out who your buyers are and where to reach them.
The Big Question: The Secrets of Good Storytelling
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - July 27, 2018
What is the secret to good storytelling? In addition, how do you define brand storytelling, and what are your favorite examples?
4 Reasons Why PR Agencies Should Outsource Creative Video Work
By Steve Day, Founder and CEO of ideaMACHINE Studio
PR Couture - July 26, 2018
PR agencies can partner with video production houses and animation studios to create exceptional video content that will get audiences talking.
How to step around 6 common PR traps
By Marijane Funess
PR Daily - July 27, 2018
Public relations work is rife with pitfalls. Follow these tips to circumvent the unprepared spokesperson, negative coverage and the dreaded budget overage.
Transactionally, It's All Digital Media: Four Ways To Prepare For The Programmatic Takeover
By Bob McKay
Forbes - July 26, 2018
The evidence points towards human-to-human negotiations through a sales rep becoming increasingly disrupted in many industries.
The Future of Ethical PR
Scott Public Relations - July 26, 2018
Ethics are vital to the success of a business. Ethics are even more important within the PR industry which provides reputation management.
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