Happy New Week! Read Your Daily PR Brief! - July 30, 2018
Hi! Read some of today's best PR industry news clips:
10 Relationship-Building Hacks To Improve The Client-Agency Dynamic (Forbes - July 29, 2018)
Report: Qataris hired PR firm to sabotage rival World Cup bids (NBC Sports - July 29, 2018)
Product Placement that Scored PR Wins (O'Dwyer's - July 30, 2018)
10 procrastination solutions for communicators (PR Daily - July 28, 2018)
Edelman Wins Sodexo's Global PR Duties (The Holmes Report - July 30, 2018)
PR News’ 2018 Platinum PR Awards Finalists Announced, Hannah Storm to Host Sept. 21 Awards Luncheon in NYC (PR News - July 27, 2018)
Why a ‘get-to-know-you’ phone call is lazy PR (PR Daily - July 30, 2018)
5 marketing trends CMOs need to know this summer (Muck Rack Blog - July 30, 2018)
Social PR Secrets Interview: Aliza Licht #DKNYPRGirl Turned #GirlBoss (Social PR Chat - July 30, 2018)
3 often-overlooked reasons to blog (Axia Public Relations - July 28, 2018)
Summary Section:
10 Relationship-Building Hacks To Improve The Client-Agency Dynamic
By Forbes Agency Council
Forbes - July 29, 2018
Your success as an agency depends heavily on how well you can connect with your clients, understand their needs and deliver exactly what they ask for.
Report: Qataris hired PR firm to sabotage rival World Cup bids
By Andy Edwards
NBC Sports - July 29, 2018
The allegations against Qatar’s bid for the 2022 World Cup will never end. Never.
Product Placement that Scored PR Wins
By Ronn Torossian, CEO of 5WPR
O'Dwyer's - July 30, 2018
Product placement, especially in popular media, can translate into a big PR boost for a brand as viewers associate their good feelings watching that film or TV show with the brands they discover on the screen.
10 procrastination solutions for communicators
By Kristen Dunleavy
PR Daily - July 28, 2018
That email or blog post won't write itself. Still, with summer upon us, distractions abound. Try one (or seven) of these tips to start forming words, sentences, paragraphs and beyond.
Edelman Wins Sodexo's Global PR Duties
By Arun Sudhaman
The Holmes Report - July 30, 2018
French food service giant's multi-market assignment was previously handled by Havas PR.
PR News’ 2018 Platinum PR Awards Finalists Announced, Hannah Storm to Host Sept. 21 Awards Luncheon in NYC
By Sophie Maerowitz
PR News - July 27, 2018
A full list of PR News' 2018 Platinum Award finalists. Winners in each category will be announced at the Sept. 21 awards ceremony and luncheon in New York.
Why a ‘get-to-know-you’ phone call is lazy PR
By Ted Kitterman
PR Daily - July 30, 2018
Relationships with reporters are important, but clogging their telephone lines with pleasantries won’t earn you many friends. Here’s why your chatty call is a waste of time.
5 marketing trends CMOs need to know this summer
By Rachel Kule
Muck Rack Blog - July 30, 2018
Axios media reporter Sara Fischer sat down with PURSUIT PR to share her insights regarding what CMOs and CCOs need to be prepared for going forward.
Social PR Secrets Interview: Aliza Licht #DKNYPRGirl Turned #GirlBoss
By Lisa Buyer
Social PR Chat - July 30, 2018
For almost seventeen years, Aliza has focused on the creation of the global brand strategy for Donna Karan and DKNY. As the anonymous Twitter personality DKNY PR GIRL, she amassed more than 1.5 million followers across all social media platforms (I know, we are jealous too!).
3 often-overlooked reasons to blog
By Yulia Dianova
Axia Public Relations - July 28, 2018
Blogging is a great way for companies to improve their search engine optimization, get their message out, and establish themselves as an authority in their industry.
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