Hello! Please Enjoy Today's Daily PR Brief! - July 31, 2018

Hi! Read some of today's best PR industry news clips:
4 PR and marketing lessons from ‘The Golden Girls’ (PR Daily - July 30, 2018)
How Strengthening The Heartbeat Of Your Brand Builds Consumer Trust (Forbes - July 31, 2018)
CoC's PR Chief Collamore to Launch Firm (O'Dwyer's - July 31, 2018)
11 free tools to pump up your PR efforts (PR Daily - July 31, 2018)
Influence 100: Holmes Report Reveals World's Top In-House Communicators (The Holmes Report - July 31, 2018)
Stop Me If You’ve Heard This Story Before (PR News - July 30, 2018)
5 Film Festivals Using Social Media the Right Way (Meltwater Blog - July 30, 2018)
Taking Local Stories National (Public Relations Society of America - July 30, 2018)
Twelve Steps to Successful Organizational Culture Change (Spin Sucks - July 31, 2018)
7 tips for budding PR pros entering the communications field (Muck Rack Blog - July 31, 2018)
Summary Section:
4 PR and marketing lessons from ‘The Golden Girls’
By Beki Winchel
PR Daily - July 30, 2018
What can the classic show about four women conquering all through friendship teach today’s communicators? Here are four lessons that stand the test of time.
How Strengthening The Heartbeat Of Your Brand Builds Consumer Trust
By Cori Linder, VP of Marketing at Retail Realm
Forbes - July 31, 2018
Take your company's pulse and start to leverage the trusted expertise of your employees.
CoC's PR Chief Collamore to Launch Firm
By Kevin McCauley
O'Dwyer's - July 31, 2018
Tom Collamore Tom Collamore, executive VP and counselor to US Chamber of Commerce CEO Tom Donohue, is leaving his post to launch a strategic communications shop.
11 free tools to pump up your PR efforts
By Katie Harrington
PR Daily - July 31, 2018
Communicators can achieve media relations wins, make social media management easier, measure their campaigns and make content visually appealing with these resources.
Influence 100: Holmes Report Reveals World's Top In-House Communicators
By Maja Pawinska Sims
The Holmes Report - July 31, 2018
The seventh Influence 100 uncovers the most powerful chief communications and marketing officers, with in-depth research into their views, backgrounds and clout.
Stop Me If You’ve Heard This Story Before
By Steve Goldstein
PR News - July 30, 2018
PR pros should serve the product or service they’re representing and keep the notion of themselves as storytellers in the far background.
5 Film Festivals Using Social Media the Right Way
By Meltwater
Meltwater Blog - July 30, 2018
While there is are many channels available for businesses and brands to promote events, using social media remains one of the best ways to get the word out.
Taking Local Stories National
By Michael Smart
Public Relations Society of America - July 30, 2018
I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. So the natural next step was to take our stories national.
Twelve Steps to Successful Organizational Culture Change
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - July 31, 2018
Want to create a lasting organizational culture change in your business? Take a tip from the Alcoholics Anonymous 12-step program.
7 tips for budding PR pros entering the communications field
By Alyson Roy
Muck Rack Blog - July 31, 2018
Here are seven ways to help you break through the clutter and stand out as an entry level candidate.
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