Happy August! Check Out Today's Daily PR Brief! - August 1, 2018
Hi! Read some of today's best PR industry news clips:
Chipotle scrambles to address new outbreak and server outage (PR Daily - July 31, 2018)
What Communicators Can Learn From How CBS Handles the Moonves Situation (PR News - July 31, 2018)
How Consumers' Attitudes Impact their Responses to Different Crises (Institute for Public Relations - August 1, 2018)
Five Steps to Building a Bulletproof Mindset (Spin Sucks - August 1, 2018)
How to Use LinkedIn Analytics (SHIFT Communications - August 1, 2018)
5 rules for pitching your content to editors (PR Daily - August 1, 2018)
3 Takeaways for Communicators From U.S. Sen. Warner’s Paper on Social Media Regulation (PR News - July 31, 2018)
The biggest frustration (by far) of being an independent consultant (Communications Conversations - August 1, 2018)
What is a Social Media Public Relations Agency? (Everything PR - July 31, 2018)
Five Ways to Rethink Employee Engagement in the PR Industry (Institute for Public Relations - August 1, 2018)
Summary Section:
Chipotle scrambles to address new outbreak and server outage
By Beki Winchel
PR Daily - July 31, 2018
A location in Ohio closed following reports that 170 people fell ill, which immediately sent the chain’s stock tumbling. In addition, a recent promotion evoked anger online.
What Communicators Can Learn From How CBS Handles the Moonves Situation
By Seth Arenstein
PR News - July 31, 2018
As PR pros know, one of the unwanted obligations of a brand in the midst of a PR crisis is that you become a member of the crisis club. With club membership comes a klieg light that follows your brand and its executives everywhere.
How Consumers' Attitudes Impact their Responses to Different Crises
By Weiting Tao
Institute for Public Relations - August 1, 2018
How consumers’ pre-crisis associations and attitude certainty impact their responses to different crises.
Five Steps to Building a Bulletproof Mindset
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 1, 2018
When you have a dream goal, you have to build a bulletproof mindset so as not to let anything get in the way of achieving it. Not people or culture or society.
How to Use LinkedIn Analytics
By Amanda Grinavich
SHIFT Communications - August 1, 2018
A quick walkthrough on what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy.
5 rules for pitching your content to editors
By Meagan Nolte
PR Daily - August 1, 2018
Editors of online publications offer great opportunities for thoughtful leaders to publish their writing and draw bigger audiences. Here’s how you can earn editors’ attention.
3 Takeaways for Communicators From U.S. Sen. Warner’s Paper on Social Media Regulation
By Justin Joffe
PR News - July 31, 2018
Here are three key points from the paper for communicators to be aware of.
The biggest frustration (by far) of being an independent consultant
By Arik Hanson, Principal of ACH Communications
Communications Conversations - August 1, 2018
Usually, you’ll find a mix of content on this blog that’s either helpful or interesting–at least that’s always my goal. Today, you’re going to hear a rant.
What is a Social Media Public Relations Agency?
By JamesD
Everything PR - July 31, 2018
Social media public relations agencies can not only get a brand out of trouble, but they can also reduce the risk that a company will end up in a difficult position to begin with.
Five Ways to Rethink Employee Engagement in the PR Industry
By Hongmei Shen and Hua Jiang
Institute for Public Relations - August 1, 2018
The concept of engagement has attracted a great amount of attention from both scholars and practitioners in PR.
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