Howdy! Please Enjoy Your Daily PR Brief! - August 2, 2018

Hi! Read some of today's best PR industry news clips:
Learning From Mentors: Six Words Of Wisdom On Working In PR And Media Strategy (Forbes - August 2, 2018)
30 jobs in the PR and marketing world (PR Daily - August 1, 2018)
PR Industry Grew Nearly 5% in 2017 (O'Dwyer's - August 1, 2018)
Study: What content do industry leaders consume? (PR Daily - August 2, 2018)
P&G's Marc Pritchard & Kelly Vanasse To Headline PRovoke18 Global PR Summit (The Holmes Report - August 2, 2018)
How to Craft a Communications Dashboard Tied to Organizational Goals (PR News - August 1, 2018)
Digital Marketing Versus Social Media: What’s the Difference? (Meltwater Blog - August 2, 2018)
Three Ways To Build A Communications Team As A One-Person Department (Forbes - August 2, 2018)
Hey, Just As Long As They Spelled Our Name Right! (Business 2 Community - August 1, 2018)
Unfortunately, we still have to tell some decision-makers: "The media doesn't work for us" (Muck Rack Blog - August 2, 2018)
Summary Section:
Learning From Mentors: Six Words Of Wisdom On Working In PR And Media Strategy
By Forbes Agency Council
Forbes - August 2, 2018
Good advice from a mentor can help you for an entire career. Here are six pieces of advice that members took to heart.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - August 1, 2018
Considering a major in communications? This list of the best public relations degrees can help you decide which college is best for you. Plus, check out our roundup of other current openings.
PR Industry Grew Nearly 5% in 2017
By Jon Gingerich
O'Dwyer's - August 1, 2018
The U.S. PR industry grew by 4.8 percent last year, according to a survey released by New York-based merger and acquisition consultancy Gould+Partners.
Study: What content do industry leaders consume?
By Ted Kitterman
PR Daily - August 2, 2018
Is your goal to connect with decision makers and leading voices in your industry? New research from Greentarget offers insight into what top executives are looking for in their content diet.
P&G's Marc Pritchard & Kelly Vanasse To Headline PRovoke18 Global PR Summit
The Holmes Report - August 2, 2018
Marc Pritchard, chief brand officer at Procter & Gamble, will deliver the opening keynote at The Holmes Report’s Provoke18 Global Public Relations Summit.
How to Craft a Communications Dashboard Tied to Organizational Goals
By Hayley Jennings
PR News - August 1, 2018
When creating a dashboard, it may be best to cull from a variety of analytics programs to get a clear picture of your communications plans' successes.
Digital Marketing Versus Social Media: What’s the Difference?
By Meltwater
Meltwater Blog - August 2, 2018
In the question about the difference between digital marketing versus social media, there is a false equivalence assumption. But, both are needed for the modern engagement.
Three Ways To Build A Communications Team As A One-Person Department
By Colby Reade, Director of Communications, M.J. Murdock Charitable Trust
Forbes - August 2, 2018
Data shows that more and more professionals are choosing to go it alone in the marketplace, driving up the number of solo practitioners in the field.
Hey, Just As Long As They Spelled Our Name Right!
By Jeremy Church
Business 2 Community - August 1, 2018
To paraphrase the late John Wooden, reputation is what others think of you. Character is who you are when no one is looking.
Unfortunately, we still have to tell some decision-makers: "The media doesn't work for us"
By Tim O'Brien
Muck Rack Blog - August 2, 2018
For as much progress as the world has made on the communications front, you might think that more decision-makers would be at least somewhat media savvy.
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