Holy Cow It's Friday! Peruse Today's Daily PR Brief! - August 3, 2018
Happy Friday! Read some of today's best PR industry news clips:
8 easy steps to perform a social media audit (Axia Public Relations - August 3, 2018)
PR people aren't defense lawyers (PR Week - August 3, 2018)
Omnicom Acquires Consultant Credera (O'Dwyer's - August 3, 2018)
7 tips for better PR measurement (PR Daily - August 3, 2018)
Influence 100: PR Spend Continues Multi-Year Decline (The Holmes Report - August 3, 2018)
What PR Pros Can Learn from the CVS-American Cancer Society Partnership (PR News - August 2, 2018)
How Anxiety Leads to Suboptimal Decisions Under Risky Choice Situations (Institute for Public Relations - August 2, 2018)
6 Ways to Generate Leads from a Speaking Engagement (Spin Sucks - August 2, 2018)
Top 5 Newsletters You Should be Reading (That Aren’t The Skimm) (PR Couture - August 1, 2018)
Social Media For Physicians: What's To Gain, What's To Lose? (Forbes - August 3, 2018)
Summary Section:
8 easy steps to perform a social media audit
By Morgan Stark
Axia Public Relations - August 3, 2018
A social media audit is an evaluation of what’s working and what’s not working with your social media strategy and what you can improve. Here are eight steps to help you complete a successful social media audit.
PR people aren't defense lawyers
By Steve Barrett
PR Week - August 3, 2018
Ethical considerations should underpin all credible PR practice - not everyone deserves PR representation and black ops should not be part of the communications playbook.
Omnicom Acquires Consultant Credera
By Kevin McCauley
O'Dwyer's - August 3, 2018
Luke Taylor Omnicom has acquired Credera, the Dallas-based management and technology consultant that has more than 300 staffers and $80M in annual revenues.
7 tips for better PR measurement
By Arianne Williams
PR Daily - August 3, 2018
It’s increasingly important for PR pros to prove the value of their efforts. Here’s the data that can help you show off for clients and boardrooms.
Influence 100: PR Spend Continues Multi-Year Decline
The Holmes Report - August 3, 2018
Research reveals the world's most powerful communicators control PR spend in excess of $3.3bn, almost 50% less than the $6.5bn recorded when this survey launched in 2012.
What PR Pros Can Learn from the CVS-American Cancer Society Partnership
By Seth Arenstein
PR News - August 2, 2018
In September 2014, CVS became the first national retail pharmacy chain to stop selling tobacco products in all of its stores.
How Anxiety Leads to Suboptimal Decisions Under Risky Choice Situations
By Yang, Z., Saini, R., & Freling, T.
Institute for Public Relations - August 2, 2018
In the present research, the authors examine the impact of enhanced anxiety on a decision maker’s tendency to over utilize anecdotal information, even when more reliable statistical information is available—a tendency called the anecdotal bias.
6 Ways to Generate Leads from a Speaking Engagement
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 2, 2018
If you want to generate leads from a speaking engagement, there are six ways you can do so without selling from the stage or being obnoxious.
Top 5 Newsletters You Should be Reading (That Aren’t The Skimm)
By Author: Crosby Noricks
PR Couture - August 1, 2018
PR Couture founder Crosby Noricks shares 5 newsletters that always get her clicking, from Girls Night In to Brain Pickings you'll find a new inbox friend.
Social Media For Physicians: What's To Gain, What's To Lose?
By Irfan Jafrey, CEO and Founder of Roosterly
Forbes - August 3, 2018
Only 1% of all health care professionals use social media to be content creators — publishing original content via blogs, forums and websites.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.