Greetings! Here Is Today's Daily PR Brief! - August 7, 2018
Hello! Read some of today's best PR industry news clips:
Three Client Communication Fails You Didn't Know You Were Making (And How To Fix Them, Fast) (Forbes - August 7, 2018)
Medical Association Issues PR RFP (O'Dwyer's - August 6, 2018)
5 Best Practices for Communicating Changes in Leadership (PR News - August 6, 2018)
Mr. Rogers: Five Essential Truths of His Communication (Institute for Public Relations - August 7, 2018)
How Twitter Feuds Have Turned into Good PR (Ronn Torossian - August 4, 2018)
The Best Way to Handle a Bad Media Interview (5W Public Relations - August 6, 2018)
Human Up: Why Human Leadership Skills Are Critical In A Digital Age (Forbes - August 7, 2018)
Turn your earned media pitches into shared and owned media content to get more visibility (Axia Public Relations - August 6, 2018)
How a customer service background can help you in PR (Muck Rack Blog - August 7, 2018)
3 Tips for a Winning Writing Pitch (Business 2 Community - August 7, 2018)
How AbbVie Leverages Social for Earned Media (PR News - August 7, 2018)
Summary Section:
Three Client Communication Fails You Didn't Know You Were Making (And How To Fix Them, Fast)
By Meredith Xavier, Principal and Founder of The Ligné Group
Forbes - August 7, 2018
Given that we live in a very connected world, where word-of-mouth referrals are the equivalent of business gold, even one negative client experience can leave an adverse effect on your bottom line.
Medical Association Issues PR RFP
By Jon Gingerich
O'Dwyer's - August 6, 2018
The American Academy of Family Physicians is looking for a PR firm to broaden its communications capabilities and elevate the family medicine profession in the eyes of the public.
5 Best Practices for Communicating Changes in Leadership
By Hayley Jennings
PR News - August 6, 2018
When a CEO steps down, communicating the change effectively to employees can make all the difference.
Mr. Rogers: Five Essential Truths of His Communication
By Jacqueline F. Strayer
Institute for Public Relations - August 7, 2018
Since the new documentary, "Won’t You Be My Neighbor?" about Fred Rogers came out earlier this year, there has been a well-deserved resurgence of interest
How Twitter Feuds Have Turned into Good PR
Ronn Torossian - August 4, 2018
It turns out that a little banter on social media can actually go a long way in the right circumstances.
The Best Way to Handle a Bad Media Interview
By Cary Leibowitz
5W Public Relations - August 6, 2018
No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly.
Human Up: Why Human Leadership Skills Are Critical In A Digital Age
By Samantha Paxson, CMXO at CO-OP Financial Services
Forbes - August 7, 2018
Perhaps the most interesting finding from a year-long study identified what traits caused leaders to stumble.
Turn your earned media pitches into shared and owned media content to get more visibility
By Becca McClure
Axia Public Relations - August 6, 2018
Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF.
How a customer service background can help you in PR
By Michelle Garrett
Muck Rack Blog - August 7, 2018
I’ve always believed that to be a successful PR pro, you need to believe in customer service.
3 Tips for a Winning Writing Pitch
By Taylor Gordon
Business 2 Community - August 7, 2018
I can’t count how many times I’ve gotten a pitch with an idea that has absolutely nothing to do with my site.
How AbbVie Leverages Social for Earned Media
By Jim Alkon
PR News - August 7, 2018
Authenticity. Listening. Finding unique angles. Those are the keys for journalists seeking earned coverage via social media, according to Suzanne Barston, manager, corporate journalism, corporate communications at AbbVie.
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