Happy Friday! Peruse Today's Daily PR Brief! - August 10, 2018
Happy Friday! Read some of today's best PR industry news clips:
A PR Leader Rates the Top 5 PR Crises of 2018 (PR News - August 9, 2018)
The Importance Of Digital Brand Safety (Forbes - August 10, 2018)
Dentsu Inc. Considers Restructuring Operational Model to ‘Maintain and Enhance Growth’ (Adweek - August 9, 2018)
Why Things Don't Go Viral Anymore (O'Dwyer's - August 9, 2018)
The Influence 100: Which Companies, Agencies & Execs Are Most Admired? (The Holmes Report - August 10, 2018)
Academy’s new Oscar category aimed to boost ratings gets backlash instead (PR Daily - August 10, 2018)
The Speed of Crisis in the Digital Age: Creating a Modern Crisis-Preparedness Plan (PR News - August 10, 2018)
Boosting Team Communication Part 2: Tools for Internal Success (SHIFT Communications - August 10, 2018)
The Big Question: Is the Medium the Message? (Spin Sucks - August 10, 2018)
Google offers celebrity Q&A videos in search results (PR Daily - August 10, 2018)
10 Pitch Angels and Social Media Content Ideas For August (PR Couture - August 9, 2018)
Summary Section:
A PR Leader Rates the Top 5 PR Crises of 2018
By Seth Arenstein
PR News - August 9, 2018
From consumer goods and the social network to entertainment and nonprofits, many brands found themselves on the defensive in 2018, some by actions of their own doing and others by forces out of their control.
The Importance Of Digital Brand Safety
By Rebecca Kowalewicz, Vice President, Digital at Clearbridge Branding Agency
Forbes - August 10, 2018
As small- to medium-size businesses become more tech-savvy and learn to use ad serving tools like Google AdWords and Facebook, they need to be aware of where their advertisements are being placed.
Dentsu Inc. Considers Restructuring Operational Model to ‘Maintain and Enhance Growth’
By Erik Oster
Adweek - August 9, 2018
Dentsu Inc., parent company of Dentsu Aegis Network and agencies like mcgarrybowen, Carat, 360i, Merkle and Isobar, is considering a restructuring plan which would see it split into an operating company and a holding company.
Why Things Don't Go Viral Anymore
By Todd Barrish
O'Dwyer's - August 9, 2018
It’s no wonder in this environment that “viral” videos can’t get the traction and staying power they once did. Do any of the most viral ads of 2017 stick in your mind the way that Roller Babies or Old Spice do?
The Influence 100: Which Companies, Agencies & Execs Are Most Admired?
The Holmes Report - August 10, 2018
Edelman retains its position as most admired agency, as brand leaders continue to call for diversity from their partners.
Academy’s new Oscar category aimed to boost ratings gets backlash instead
By Beki Winchel
PR Daily - August 10, 2018
Many people agreed that a shorter ceremony would be best for attracting more viewers, but creating a ‘most popular’ film award received a deluge of criticism.
The Speed of Crisis in the Digital Age: Creating a Modern Crisis-Preparedness Plan
By Kevin Elliott, Managing Director at Hill+Knowlton Strategies
PR News - August 10, 2018
By being prepared to move quickly and effectively, a crisis response team is able to control the narrative around an incident, and the story being told is the one that the team wants to tell.
Boosting Team Communication Part 2: Tools for Internal Success
By Maria Gallagher
SHIFT Communications - August 10, 2018
Purposeful collaboration and seamless internal communication during the summer months is possible with the right tools.
The Big Question: Is the Medium the Message?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - August 10, 2018
In the 1960s, Canadian communications theorist and philosopher, Marshall McLuhan, surmised: no matter how powerful or persuasive the message, it’s ultimately the media that have changed our patterns of thought and behavior.
Google offers celebrity Q&A videos in search results
By Ted Kitterman
PR Daily - August 10, 2018
The new app, called Cameos, enables a select few with extensive online clout to speak directly to their audiences about questions that matter to them. Here’s how PR pros might jump in.
10 Pitch Angels and Social Media Content Ideas For August
By Lindsey Smolan
PR Couture - August 9, 2018
From the ubiquitous back to school to celebrity engagements and "Just Because Day," you'll find plenty to pitch and add to your august content calendar.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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