Happy New Week! Enjoy Your Daily PR Brief! - August 13, 2018

Aug 13, 2018

Hello! Read some of today's best PR industry news clips:

Summary Section:

Your next press hit might be sitting in the next cubicle over
By Casimir Stone
Muck Rack Blog - August 13, 2018
Despite all the tried and true tricks of the trade, there inevitably comes a time when the well runs dry and you need to think outside the proverbial box for your next PR story. That’s exactly what happened at a small, remote startup.

The social media news desk: The big earned media opportunity your PR is missing
By Becca McClure
Axia Public Relations - August 13, 2018
Many news outlets have a social media or digital desk, and they’re always looking for great content to publish on shared media channels.

How PR People Can Be Better Resources To Journalists
By Jade Faugno, Vice President at Intermarket Communications
Forbes - August 13, 2018
The goal should be to become an important resource to the press, rather than a nuisance or one more barrier between them and your client.

The best résumés don’t have a ‘skills’ section
By Jonathan Rick
PR Daily - August 13, 2018
At best, the “skills” section on your resume is scannable verbiage. At worst, it’s a waste of space.

H+K Strategies & Ogilvy Complete North Asia PR Integration
By Arun Sudhaman
The Holmes Report - August 13, 2018
WPP PR firms have combined their operations in Korea, following a similar move in Japan at the start of this year.

Moment-Based Marketing: How to Be Part of What’s Happening on Twitter
By Caitlin Angeloff, Global Head of Social Strategy & Operations at DocuSign
PR News - August 13, 2018
Here is what it takes to stand out, win the moment and the customer on Twitter in today’s attention-based economy.

Dip Your Toe Into Immersive Experiences
By Nick Rogers
Meltwater Blog - August 12, 2018
Immersive experiences are the next frontier in PR and brand marketing.

Six Tips to Improve Your Leadership through Communication
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 13, 2018
The best leaders are great communicators, but not everyone knows how to express the company's needs. Here are six tips to improve your communication skills.

How To Manage A Hybrid Team Of Co-Located And Remote Employees
By Michael Litt, Co-Founder and CEO of Vidyard
Forbes - August 13, 2018
How does everyone work together effectively and at their best when some people are in the same place and others are over 100 miles away? Not only is it difficult, it adds substantial inequality that often privileges those who are in the office.

McDonald’s offers free food ‘for life’ through McGold Card contest
By Beki Winchel
PR Daily - August 10, 2018
The marketing stunt is aimed at increasing buzz and downloads of its new mobile ordering app.

Media Tour 101: Tips to Pulling One Off Like a Pro
By Jenna Cason
Business 2 Community - August 13, 2018

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Happy New Week! Enjoy Your Daily PR Brief! - August 13, 2018

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