Have a Great Weekend! Read Today's Daily PR Brief! - August 17, 2018
Hello! Read some of today's best PR industry news clips:
The Most Common Misconception Marketing And PR Grads Have About Social Media (Forbes - August 17, 2018)
PRSA apologizes for quiz asking 'What PR princess are you?' (PR Week - August 16, 2018)
Austria Needs PR for 200th Anniversary of 'Silent Night' (O'Dwyer's - August 16, 2018)
Why PR and digital marketing are connected—and how to capitalize (PR Daily - August 17, 2018)
Why The General Counsel Could be The CCO’s Best Friend (PR News - August 17, 2018)
How a Solid Content Strategy Will Rule the Web by 2020 (Spin Sucks - August 16, 2018)
Three Ways to Maintain Post-Earnings Momentum (SHIFT Communications - August 17, 2018)
Agencies Aren’t The Only Option: 6 Alternatives to Kick Off Your PR Career (PR Couture - August 16, 2018)
Four Ideas To Make Your Cause Marketing More Powerful (Forbes - August 17, 2018)
City of El Centro Seeks Public Relations Firm (Everything PR - August 17, 2018)
Summary Section:
The Most Common Misconception Marketing And PR Grads Have About Social Media
By Douglas Karr
Forbes - August 17, 2018
Boiling down a brand's social media strategy to sitting on a couch, responding to tweets and going viral, is simply not reality.
PRSA apologizes for quiz asking 'What PR princess are you?'
By Diana Bradley
PR Week - August 16, 2018
The Public Relations Society of America has apologized for a quiz it posted on social media asking questions including "What PR princess are you?"
Austria Needs PR for 200th Anniversary of 'Silent Night'
By Kevin McCauley
O'Dwyer's - August 16, 2018
The Austrian Tourist Office wants a PR firm to promote the 200th celebration of Christmas classic, "Silent Night," which is slated for Lower Manhattan's Trinity Church.
Why PR and digital marketing are connected—and how to capitalize
By Michelle Garrett
PR Daily - August 17, 2018
Getting your message out these days requires a mix of savvy ad placements, targeted social media campaigns and boatloads of content. Here’s why your marketing and PR efforts should coordinate.
Why The General Counsel Could be The CCO’s Best Friend
By Jim Moorhead and Jo London, APCO Worldwide
PR News - August 17, 2018
A close relationship can determine whether the communication department’s pet project is prioritized or drowns in sea of corporate bureaucracy.
How a Solid Content Strategy Will Rule the Web by 2020
By Rebekah Iliff, Strategic Advisor for AirPR Software
Spin Sucks - August 16, 2018
A solid content strategy should bolster thought leadership, links to digital coverage, magazine articles, videos, social media numbers, and more.
Three Ways to Maintain Post-Earnings Momentum
By Shevaun Betzler
SHIFT Communications - August 17, 2018
For PR professionals, pitching anything “after the fact” might seem foreign. However, here are three items to consider to fuel post-earnings momentum for the entire quarter.
Agencies Aren’t The Only Option: 6 Alternatives to Kick Off Your PR Career
By Michelby Coco Whitehead
PR Couture - August 16, 2018
Starting your PR career at a fancy firm isn't the only way to go. Find out 6 alternative places to start your job search and gain experience.
Four Ideas To Make Your Cause Marketing More Powerful
By James Nichols, CMO for Partnerize
Forbes - August 17, 2018
In cause marketing, brands contribute to and associate their businesses with good causes, hoping to address social problems while increasing their appeal to consumers.
City of El Centro Seeks Public Relations Firm
Everything PR - August 17, 2018
The City of El Centro, California is seeking to establish a contract for public relations consulting services. The successful Consultant will be assisting with public and media relations for the City of El Centro.
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