Happy Monday! Enjoy Your Daily PR Brief! - August 20, 2018
Hello! Read some of today's best PR industry news clips:
This month in bad PR pitches (Muck Rack Blog - August 20, 2018)
The Three Most Important Ways To Distribute Your PR Results (Forbes - August 20, 2018)
7 hackneyed words and phrases that will doom your pitch (PR Daily - August 18, 2018)
Social Campaigns with PR Benefits (O'Dwyer's - August 20, 2018)
5 tips for policing your Twitter profile (PR Daily - August 20, 2018)
2018 Asia-Pacific Consultancies Of The Year: Finalists Revealed (The Holmes Report - August 20, 2018)
Back to School: Employers Seek Strategy, Writing, Digital and Global Perspective from PR Students (PR News - August 20, 2018)
Word Choice in Even the Simplest Communications Can Make a Huge Difference (Ishmael's Corner - The Hoffman Agency - August 20, 2018)
Creating An Explainer Video? Follow These 12 Tips From The Pros (Forbes - August 18, 2018)
The Growing Case for Content (O'Dwyer's - August 17, 2018)
Summary Section:
This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - August 20, 2018
You told us you love our previous This month in bad PR pitches posts so much, we decided to make it a regular series.
The Three Most Important Ways To Distribute Your PR Results
By Michael Sadowski, Head of Marketing & Communications at Intrepid Group, North America
Forbes - August 20, 2018
Today, organizations cannot solely rely on a publication’s organic audience to see results. Instead, they must shift towards treating quality press mentions as they would any piece of branded content.
7 hackneyed words and phrases that will doom your pitch
By Matt Heinz
PR Daily - August 18, 2018
Red flags abound in sales and marketing emails and phone calls. If these litter your solicitations, it’s time to rethink your approach.
Social Campaigns with PR Benefits
By Ronn Torossian
O'Dwyer's - August 20, 2018
Here are a few examples of social campaigns that offered definite PR benefits for the brand supporting that cause.
5 tips for policing your Twitter profile
By Mike Atkinson
PR Daily - August 20, 2018
As many have discovered, old tweets can resurface to haunt your future. Follow these steps to make sure there are no embarrassing statements lurking in your online profile.
2018 Asia-Pacific Consultancies Of The Year: Finalists Revealed
The Holmes Report - August 20, 2018
The Asia-Pacific Consultancies of the Year awards will again recognize the region's best firms across geographic categories and specialist disciplines.
Back to School: Employers Seek Strategy, Writing, Digital and Global Perspective from PR Students
By Seth Arenstein
PR News - August 20, 2018
We asked several PR pros, including former brand communicators-turned-academics, to answer the following question: What skills would you urge students of PR to gain and what trends should they watch closely in preparation for joining the profession?
Word Choice in Even the Simplest Communications Can Make a Huge Difference
By Lou Hoffman
Ishmael's Corner - The Hoffman Agency - August 20, 2018
Words matter in all forms of business communications. You don't have to be Ernest Hemingway or even Elmore Leonard to apply this technique.
Creating An Explainer Video? Follow These 12 Tips From The Pros
By Forbes Agency Council
Forbes - August 18, 2018
An explainer video won't make an impact on viewers if it's too complex or doesn't speak to your audience's needs. Find out how to create an effective and engaging explainer video for your business.
The Growing Case for Content
O'Dwyer's - August 17, 2018
In a Q&A discussion, BackBay Communications Head of Content Ken MacFadyen discussed the catalysts driving content-marketing strategies in financial services.
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