Happy New Week! Check Out Today's Daily PR Brief! - August 27, 2018
Hello! Read some of today's best PR industry news clips:
Communication lessons from John McCain, an American ‘maverick’ (PR Daily - August 27, 2018)
2 old and 2 new skills every PR pro must have (Muck Rack Blog - August 27, 2018)
Brand Leadership And The Narrative Economy (Forbes - August 27, 2018)
5 ways to head off info overload and engage your audience (PR Daily - August 24, 2018)
Amazon Hands Southeast Asian PR Remit To Ogilvy (The Holmes Report - August 27, 2018)
Best Ways to Protect Professional Services Brands (O'Dwyer's - August 24, 2018)
A Tale of Two Narratives: Papa John’s vs. Papa John (PR News - August 24, 2018)
The Art of the Comeback: How These Companies Returned to Prominence (5W Public Relations - August 27, 2018)
5 Questions for DoSomething.org’s Carrie Bloxson, 2018 Platinum Hall of Fame Inductee (PR News - August 24, 2018)
The Best Way For PR Pros To Avoid AI Disruption (Cision - August 27, 2018)
Summary Section:
Communication lessons from John McCain, an American ‘maverick’
By Ted Kitterman
PR Daily - August 27, 2018
PR pros can draw insights from the U.S. senator and Vietnam War veteran, who died Saturday. His laconic style made him a formidable political foe, but his words could inspire, too.
2 old and 2 new skills every PR pro must have
By Ellie Schlam
Muck Rack Blog - August 27, 2018
Over the past few years, the role of a PR professional has expanded into so many areas -- digital, social media, marketing -- and it’s hard to know which essential skills are required to do this multi-faceted and wide-ranging job.
Brand Leadership And The Narrative Economy
By Guy Murrel, Principal at Catapult
Forbes - August 27, 2018
Stories, and what we say and stand for, greatly impacts success and how organizations win.
5 ways to head off info overload and engage your audience
By Ashish Arora, Co-Founder of SketchBubble.com
PR Daily - August 24, 2018
The temptation to cram your presentation with stats, data and vital insights can be strong, but fight it. Less can be more—if it’s conveyed clearly and succinctly. A vivid anecdote helps, too.
Amazon Hands Southeast Asian PR Remit To Ogilvy
By Arun Sudhaman
The Holmes Report - August 27, 2018
Ecommerce giant Amazon is bringing in the WPP firm to support its global selling program in Southeast Asian markets.
Best Ways to Protect Professional Services Brands
By Christine Hardman and Scott Tangney
O'Dwyer's - August 24, 2018
Developing an effective thought leadership plan involves many ingredients, including top PR professionals, thoughtful messaging and careful orchestration. Here are some of the key steps to driving a successful thought leadership campaign.
A Tale of Two Narratives: Papa John’s vs. Papa John
By Seth Arenstein
PR News - August 24, 2018
What happens when your brand and the brand’s namesake are telling competing stories?
The Art of the Comeback: How These Companies Returned to Prominence
5W Public Relations - August 27, 2018
Here are some standout examples of businesses who “made it back” and the lessons their journeys can teach us.
5 Questions for DoSomething.org’s Carrie Bloxson, 2018 Platinum Hall of Fame Inductee
By Sophie Maerowitz
PR News - August 24, 2018
PR News sat down with DoSomething.org's CMO Carrie Bloxson to talk about her organization's Platinum Hall of Fame win, and what makes DoSomething.org's website such a standout.
The Best Way For PR Pros To Avoid AI Disruption
By Shane Schick
Cision - August 27, 2018
If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.
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