Hello! Please Read Today's Daily PR Brief! - August 28, 2018
Hello! Read some of today's best PR industry news clips:
What Gen Z Wants In A Career (And How To Give It To Them) (Forbes - August 28, 2018)
Facebook's Whetstone Orders Netflix PR Post (O'Dwyer's - August 28, 2018)
6 PR lessons from Neil Simon (PR Daily - August 28, 2018)
Media Relations Lessons from John McCain (PR News - August 27, 2018)
New Insights into Change Management Communication: Identifying Best Practices in Strategies & Messaging (Institute for Public Relations - August 27, 2018)
When Passion Meets Ethics (Public Relations Society of America - August 28, 2018)
Two Ways To Improve Your Team's Performance With Mixed Reality (Forbes - August 28, 2018)
Once Upon a Time …: The Art of Storytelling (Shonali Burke Consulting - August 28, 2018)
Study: Customers want businesses to be transparent on social media (PR Daily - August 27, 2018)
Don’t lead with paid media coverage (Axia Public Relations - August 27, 2018)
Twitter Re-commits to Fighting “Toxic” Content (Ronn Torossian - August 27, 2018)
Summary Section:
What Gen Z Wants In A Career (And How To Give It To Them)
By Samantha Sackin, Managing Director of Canvas Blue
Forbes - August 28, 2018
The newest generation to join the workforce -- Generation Z -- is unlike any generation before it, and businesses need to be prepared.
Facebook's Whetstone Orders Netflix PR Post
By Kevin McCauley
O'Dwyer's - August 28, 2018
Rachel Whetstone British executive Rachel Whetstone is joining Facebook to head global communications, replacing Jonathan Friedland.
6 PR lessons from Neil Simon
By Ted Kitterman
PR Daily - August 28, 2018
The playwright and screenwriter, who died Sunday at 91, was known for family dynamics, comedic gold and tidy storylines. Here are storytelling insights from a storied writing career.
Media Relations Lessons from John McCain
By Seth Arenstein
PR News - August 27, 2018
Though he despised some of what the media said about him, McCain believed a strong press was critical to democracy’s survival, so he respected the media and made sure his staff did, too.
New Insights into Change Management Communication: Identifying Best Practices in Strategies & Messaging
By Marlene Neill
Institute for Public Relations - August 27, 2018
Organizational change is a constant challenge for those who specialize in internal communication.
When Passion Meets Ethics
By Tim O'Brien
Public Relations Society of America - August 28, 2018
In PRSA we have a Code of Ethics, and for some there is the assumption that it exists to tell us how to be ethical. That’s not how I see it.
Two Ways To Improve Your Team's Performance With Mixed Reality
By Patrick Niersbach, Sr. Director of Marketing for InContext Solutions
Forbes - August 28, 2018
At the end of the day, the reality is that you need to be confident that implementing technology like this will positively impact your business.
Once Upon a Time …: The Art of Storytelling
By Elena Bosch
Shonali Burke Consulting - August 28, 2018
The art of storytelling is rooted in the origins of every society. Elena Bosch explains how to use it to better tell your brand’s narrative.
Study: Customers want businesses to be transparent on social media
By Ted Kitterman
PR Daily - August 27, 2018
With the rising tide of fake news and misinformation, consumers value honesty and authenticity more than ever. Here’s why being forthright in your messaging helps your bottom line.
Don’t lead with paid media coverage
By Marjorie Comer
Axia Public Relations - August 27, 2018
If your company has news that’s newsworthy, you shouldn’t lead with an advertisement.
Twitter Re-commits to Fighting “Toxic” Content
By Ronn Torossian
Ronn Torossian - August 27, 2018
As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted.
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