Howdy! Behold Today's Daily PR Brief! - August 29, 2018
Hello! Read some of today's best PR industry news clips:
10 must-read books about public relations (Muck Rack Blog - August 29, 2018)
Comedic Timing: Crisis Lessons From Louis C.K.’s Surprise Return to the Stage (PR News - August 28, 2018)
Conversational Marketing: Why Brands Must Become More Effective Listeners (Forbes - August 29, 2018)
How Mayo Clinic responded directly to a damaging news report (PR Daily - August 28, 2018)
Podcast: Summer News Roundup (The Holmes Report - August 29, 2018)
How to Get the Media to Write About Your Small Client (PR News - August 29, 2018)
Using Google Analytics in PR Measurement (SHIFT Communications - August 29, 2018)
A Fresh Perspective on the PR vs Marketing Ownership of Social Media (PR Couture - August 28, 2018)
How to make the most of your PR internship (PR Daily - August 29, 2018)
6 Best Public Relations Tactics (Business.com - August 29, 2018)
Summary Section:
10 must-read books about public relations
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - August 29, 2018
Learn about these resources hand picked by the Muck Rack team to help you improve your public relations efforts.
Comedic Timing: Crisis Lessons From Louis C.K.’s Surprise Return to the Stage
By Sophie Maerowitz
PR News - August 28, 2018
How long does it take before a crisis is truly over? Crisis communications takeaways from Louis C.K.'s return to the public eye.
Conversational Marketing: Why Brands Must Become More Effective Listeners
By Etienne Mérineau, Co-Founder of Heyday.ai
Forbes - August 29, 2018
What’s a boatload of data worth if it’s not used to serve customers better and personalize the shopping experience at every turn?
How Mayo Clinic responded directly to a damaging news report
By Carlin Twedt
PR Daily - August 28, 2018
The nationally known medical center countered CNN’s reporting—first internally with staff listening sessions and then externally with strongly worded statements and a video interview.
Podcast: Summer News Roundup
The Holmes Report - August 29, 2018
The Holmes Report reviews a busy summer of news, including developments at Edelman, Racepoint, Burson Cohn & Wolfe, PRSA and more.
How to Get the Media to Write About Your Small Client
By Melissa Hoffmann
PR News - August 29, 2018
What do you do with a smaller client who’s not a natural newsmaker and for whom PR may be at best, foreign and at worst, a distasteful chore?
Using Google Analytics in PR Measurement
By Matt Raven
SHIFT Communications - August 29, 2018
Effective PR can have an impact beyond just awareness and be the catalyst for nurturing leads to conversion, but only if you know how to measure it. Using Google Analytics in PR is the first step.
A Fresh Perspective on the PR vs Marketing Ownership of Social Media
By Teresa Jane La
PR Couture - August 28, 2018
Stuck in the tug of war over who should run your social? Read Teresa La's tips on agency collaboration.
How to make the most of your PR internship
By Loren Pickard
PR Daily - August 29, 2018
This hands-on experience can be the first step in a successful, exciting career in public relations. Here’s how to capitalize on your golden opportunity.
6 Best Public Relations Tactics
By Sammi Caramela
Business.com - August 29, 2018
We interviewed journalists on their perspectives and preferences. Here are six PR tactics that work best.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.