Howdy! Behold Today's Daily PR Brief! - September 5, 2018
Hello! Read some of today's best PR industry news clips:
PR Reporting that Sells (Spin Sucks - September 4, 2018)
Five Ways To Build A More Trusting Team (Forbes - September 5, 2018)
Levi Strauss takes a stand on gun control (PR Daily - September 5, 2018)
WPP Interim Revenue Drops, But PR Performance Rallies (The Holmes Report - September 4, 2018)
PR Lessons from Steve Bannon’s Dis-Invitation to the New Yorker Festival (PR News - September 4, 2018)
The PESO Model: Results of the Cohesive Whole (Spin Sucks - September 5, 2018)
3 Things to Keep in Mind When Pitching – Straight from the Newsroom (SHIFT Communications - September 5, 2018)
PR content creation: 2 must-ask questions before that first keystroke (Muck Rack Blog - September 4, 2018)
How To Get Ahead Of A Crisis When You're Already Behind (Melissa Agnes - September 4, 2018) [PODCAST]
Think Before You Share Content (Business 2 Community - September 4, 2018)
Summary Section:
PR Reporting that Sells
By Matija Martek
Spin Sucks - September 4, 2018
At the outset of a campaign or a client relationship, we hold PR reporting in high regard. But how do we measure our collective success?
Five Ways To Build A More Trusting Team
By Andrea Keirn, Managing Director of Black Rhino Marketing Group
Forbes - September 5, 2018
Most leaders will tell you that managing employees and contractors can be one of the most difficult aspects of our roles.
Levi Strauss takes a stand on gun control
By Ted Kitterman
PR Daily - September 5, 2018
Company leaders are voicing their opinion on U.S. gun policy as organizations nationwide speak out on political topics. Its stand is getting mixed reactions on social media.
WPP Interim Revenue Drops, But PR Performance Rallies
By Maja Pawinska Sims
The Holmes Report - September 4, 2018
WPP's PR and public affairs outperformed other divisions in Q2, as new CEO Mark Read promises results of strategy review before year end.
PR Lessons from Steve Bannon’s Dis-Invitation to the New Yorker Festival
By Seth Arenstein
PR News - September 4, 2018
Part of the job for PR pros involves programming similar events for brands. In addition, this incident also provides lessons for crisis communications.
The PESO Model: Results of the Cohesive Whole
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 5, 2018
The PESO model was designed to be used as a cohesive whole for best results, but it's fluid and adaptable, too. Here is how to choose what's best for you.
3 Things to Keep in Mind When Pitching – Straight from the Newsroom
By Caroline Metell
SHIFT Communications - September 5, 2018
As PR professionals, we’ll jump through hoops to get our clients featured in a great story, but there are a few things to think about as you write those pitches and more importantly, perform call-downs.
PR content creation: 2 must-ask questions before that first keystroke
By Tim O'Brien
Muck Rack Blog - September 4, 2018
It doesn’t matter what you’re asked to write, whether it’s a blog post, a news release or a video script. The most critical starting point in terms of time, resources and focus is to ask these two questions.
How To Get Ahead Of A Crisis When You're Already Behind [PODCAST]
Melissa Agnes - September 4, 2018
Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand.
Think Before You Share Content
By Sally Falkow
Business 2 Community - September 4, 2018
Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so.
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