Happy Friday! Enjoy Today's Daily PR Brief! - September 7, 2018
Hello! Read some of today's best PR industry news clips:
20 key responsibilities for today’s PR pro (PR Daily - September 7, 2018)
Ethics and You: Leading the Way (Public Relations Society of America - September 6, 2018)
Seven Ways You Can Use To Improve Your Brand Storytelling (Forbes - September 7, 2018)
Event Puts Spotlight on Latino PR History (O'Dwyer's - September 7, 2018)
6 content lessons from Gannett’s USA Today Network (PR Daily - September 7, 2018)
Misinformation Spreads After Reports of Sick Passengers on Emirates Flight (PR News - September 6, 2018)
The Big Question: Teaching Social Media Etiquette in School? (Spin Sucks - September 7, 2018)
4 Steps to Effective Collaboration Across Sister Agencies (SHIFT Communications - September 7, 2018)
How Facebook’s User Data Scandal Changed Online Behavior [Infographic] (PR News - September 6, 2018) [Infographic]
6 steps to a successful broadcast segment (Muck Rack Blog - September 7, 2018)
Summary Section:
20 key responsibilities for today’s PR pro
By Sharam Fouladgar-Mercer, Co-founder of AirPR
PR Daily - September 7, 2018
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Ethics and You: Leading the Way
By Kirk Hazlett
Public Relations Society of America - September 6, 2018
As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount.
Seven Ways You Can Use To Improve Your Brand Storytelling
By Forbes Agency Council
Forbes - September 7, 2018
As a leader, talking about your company's brand with confidence and skill is important. Here are some brand-stewardship tips to remember.
Event Puts Spotlight on Latino PR History
By Steve Barnes
O'Dwyer's - September 7, 2018
The Museum of Public Relations is teaming up with the Hispanic PR Association to present the second annual Celebration of Latino PR History on Sept. 10.
6 content lessons from Gannett’s USA Today Network
By Russell Working
PR Daily - September 7, 2018
A VP at the iconic multimedia company tells how to find your story and make your message stick.
Misinformation Spreads After Reports of Sick Passengers on Emirates Flight
By Hayley Jennings
PR News - September 6, 2018
After reports of sick passengers on an Emirates flight, incorrect and misleading information was able to spread before officials could release statements.
The Big Question: Teaching Social Media Etiquette in School?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - September 7, 2018
Our actions on social media have consequences. Mike Connell wants to know if that means we need to teach social media etiquette and ethics in school.
4 Steps to Effective Collaboration Across Sister Agencies
By Meg Brenner
SHIFT Communications - September 7, 2018
Collaborating with other PR agencies is both rewarding and challenging. Here are a few tips that can help with effective collaboration with other agencies.
How Facebook’s User Data Scandal Changed Online Behavior [Infographic] [Infographic]
By Melissa Hoffmann
PR News - September 6, 2018
After the revelations earlier this year surrounding user data and the 2016 presidential election, Facebook has reported declining user numbers.
6 steps to a successful broadcast segment
By Savanna Atherton
Muck Rack Blog - September 7, 2018
TV news is still the top platform for news consumption in the U.S. Here are a few things to help you put together a successful pitch.
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