Howdy! Please Enjoy Today's Daily PR Brief! - September 11, 2018
Hello! Read some of today's best PR industry news clips:
Trashy Thoughts for Clear-Minded Communicators (PR News - September 10, 2018)
Introduction To PR For SEO -- And How CMOs Can Deploy It (Forbes - September 11, 2018)
Ryanair, Europe's No 1 Airline, to Ban Press from AGM (O'Dwyer's - September 11, 2018)
Why you should scrap your media list (PR Daily - September 10, 2018)
Head to Head: Is B2C PR more important than B2B? (mUmBRELLA Australia - September 10, 2018)
How to Boost Your Next PR Campaign with Semantic SEO (Meltwater Blog - September 10, 2018)
17 Ideas For Using Machine Learning In Communications (Forbes - September 11, 2018)
Trust Me, I’m a Communicator (Shonali Burke Consulting - September 11, 2018)
Three secrets niche PR pros can tell you (Media Update - September 11, 2018)
How To Instil A Culture That Lends To Your Brand's Invincibility (Melissa Agnes - September 11, 2018) [PODCAST]
Summary Section:
Trashy Thoughts for Clear-Minded Communicators
By Diane Schwartz
PR News - September 10, 2018
As Joe Pulizzi, entrepreneur and founder of Content Marketing World (CMW), told the crowd at the latest CMW show last week: “We have to clear the garbage that stops us from achieving our goals.”
Introduction To PR For SEO -- And How CMOs Can Deploy It
By Eric Fischgrund, Founder and CEO, FischTank Marketing & PR
Forbes - September 11, 2018
Now, PR for SEO is more important than ever as a long-term investment that should not be ignored by CMOs and marketing execs.
Ryanair, Europe's No 1 Airline, to Ban Press from AGM
By Kevin McCauley
O'Dwyer's - September 11, 2018
Ryanair, Europe's biggest airline, has decided to ban the press from next week's annual meeting because it doesn't want the event "being distorted for PR purposes."
Why you should scrap your media list
By Brooks Wallace
PR Daily - September 10, 2018
New journalists and media outlets spring up every day and your media list could be outdated before your finish typing it up. Here’s how you should find media contacts.
Head to Head: Is B2C PR more important than B2B?
By Abigail Dawson
mUmBRELLA Australia - September 10, 2018
There often seems to be an unspoken rift between B2C and B2B communications, so in this week's Head to Head, we ask: which one is really more important?
How to Boost Your Next PR Campaign with Semantic SEO
By Ivan Kreimer
Meltwater Blog - September 10, 2018
Search engine optimization is constantly evolving. In the past few years, Google has made a series of changes to its algorithm making comms strategists rethink semantic SEO.
17 Ideas For Using Machine Learning In Communications
By Forbes Communications Council
Forbes - September 11, 2018
From chatbots to content writing assistance, machine learning and artificial intelligence have ways of making brand communications more accessible and streamlined.
Trust Me, I’m a Communicator
By John Friedman
Shonali Burke Consulting - September 11, 2018
Communicators rely on trust and credibility to do their jobs, but in today's media landscape, trust is quickly eroding. John Friedman discusses how communicators can stay ethical.
Three secrets niche PR pros can tell you
By Jenna Cook
Media Update - September 11, 2018
Becoming a niche public relations professional may seem a little bit scary; however, it can really pay off.
How To Instil A Culture That Lends To Your Brand's Invincibility [PODCAST]
Melissa Agnes - September 11, 2018
Discover strategies and techniques to assess, implement, and strengthen your organization’s culture in a way that will lend to your brand’s invincibility.
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