Howdy! Behold Today's Daily PR Brief! - September 13, 2018
Hello! Read some of today's best PR industry news clips:
30 jobs in the PR and marketing world (PR Daily - September 12, 2018)
How To Harness Word Of Mouth (Forbes - September 13, 2018)
Long-Time NY Mets PR Exec Horwitz Shifts Gears (O'Dwyer's - September 13, 2018)
5 Questions for KFC’s Staci Rawls on the Platinum Hall of Fame-Winning ‘Rotating Colonel’ Campaign (PR News - September 13, 2018)
An Examination of Crisis Response in Professional Athlete Scandals (Institute for Public Relations - September 12, 2018)
3 Ways to Get the Masses to Take Your PR Content Seriously (Cision - September 12, 2018)
Your Brand Story Should be a Library Selection (Meltwater Blog - September 13, 2018)
Is This the Most Exciting Time Ever for Communicators? (Spin Sucks - September 12, 2018)
The 6-Step Relationship Review to Keep You on Track (PR Couture - September 12, 2018)
5 tips for managing a crisis (Axia Public Relations - September 12, 2018)
Summary Section:
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - September 12, 2018
Does your city have the happiest employees in the U.S.? Find out, and then browse our roundup of current job openings.
How To Harness Word Of Mouth
By Jeff Bradford, President & CEO, The Bradford Group
Forbes - September 13, 2018
It’s a matter of connecting with the right people, treating them right and having the right message.
Long-Time NY Mets PR Exec Horwitz Shifts Gears
By Kevin McCauley
O'Dwyer's - September 13, 2018
Jay Horwitz, who helmed the New York Mets media relations team through many of the team’s highlights and lowlights over the past 39 years, is transitioning to a new post, taking the newly created post of VP-alumni PR & team historian.
5 Questions for KFC’s Staci Rawls on the Platinum Hall of Fame-Winning ‘Rotating Colonel’ Campaign
By Sophie Maerowitz
PR News - September 13, 2018
PR News asked KFC's Staci Rawls about the process behind the brand's Platinum Hall of Fame-winning "Rotating Colonel" campaign.
An Examination of Crisis Response in Professional Athlete Scandals
By Hwang, Geumchan
Institute for Public Relations - September 12, 2018
This study investigated the influence of athlete celebrity scandals on a sport fan’s attitude and behavioral intention, and a sport fan’s reaction to athlete celebrity’s media response after the scandal.
3 Ways to Get the Masses to Take Your PR Content Seriously
By Taral Patel
Cision - August 31, 2018
To gain support, brands need to make it clear that they are “doers” and not “talkers.” Here are 3 ways PR content can generate positive brand perception.
Your Brand Story Should be a Library Selection
By Judi Friedman
Meltwater Blog - September 13, 2018
Reframing your brand story and working with Influencers to help spread brand messages could ignite your PR campaigns.
Is This the Most Exciting Time Ever for Communicators?
By Edyta Kowal
Spin Sucks - September 12, 2018
The communications industry has certainly been toppled on its head in the past decade, which makes us wonder...is this the most exciting time for communicators?
The 6-Step Relationship Review to Keep You on Track
By Nancy Vaughn
PR Couture - September 12, 2018
Checking in on the various relationships you have in your business and life will make sure you're positioning yourself positively for what's to come.
5 tips for managing a crisis
By Morgan Van Houten
Axia Public Relations - September 12, 2018
Planning for a crisis is critical in protecting your company’s reputation. A crisis communications plan should already be in place before a crisis hits.
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