Happy Friday! Please Enjoy Your Daily PR Brief! - September 14, 2018
Hello! Read some of today's best PR industry news clips:
Tips for Writing a Stand-Out Press Release [INFOGRAPHIC] (PR News - September 13, 2018)
Eight Agency-Recommended Tools For Analyzing Your Data (Forbes - September 14, 2018)
Brunswick Snags Deogun, CNBC, WSJ Vet (O'Dwyer's - September 14, 2018)
Infographic: How to write copy that compels action (PR Daily - September 14, 2018) [Infographic]
Payless And CCK Win Best In Show At Latin American SABRE Ceremony (The Holmes Report - September 14, 2018)
A Decade After Our Economy Crashed, Financial PR Still Has a Transparency Problem (PR News - September 13, 2018)
Executive Coaching: How to Find the Right Coach for You (Spin Sucks - September 13, 2018)
Addressing the talent challenge in PR – finding stability in volatile times (PR Conversations - September 13, 2018)
A PR pro’s guide to taking a company through an IPO (Muck Rack Blog - September 14, 2018)
BA, Amex and a lesson in crisis comms (Babel - September 14, 2018)
Summary Section:
Tips for Writing a Stand-Out Press Release [INFOGRAPHIC]
By Hayley Jennings
PR News - September 13, 2018
These five tips will help you craft a release that will break through cluttered inboxes and hit the news cycle.
Eight Agency-Recommended Tools For Analyzing Your Data
By Forbes Agency Council
Forbes - September 14, 2018
There are tons of third-party tools and methods available to help you use your business data to its fullest potential, but with so many options, it's hard to know which ones to try.
Brunswick Snags Deogun, CNBC, WSJ Vet
By Kevin McCauley
O'Dwyer's - September 14, 2018
Brunswick Group has named Nik Deogun CEO of the Americas and senior partner effective Oct. 1.
Infographic: How to write copy that compels action [Infographic]
By Brendan Gannon
PR Daily - September 14, 2018
Getting audiences to respond immediately to your calls to action is essential for marketing success. This guide can help you write content that encourages consumers to act.
Payless And CCK Win Best In Show At Latin American SABRE Ceremony
The Holmes Report - September 14, 2018
Central American agency CCK and its client Payless Shoesource took home the Platinum SABRE Award for best public relations campaign in Latin America
A Decade After Our Economy Crashed, Financial PR Still Has a Transparency Problem
By Justin Joffe
PR News - September 13, 2018
Many large banks are still reckoning to see why transparency, and accountability, remain eternal verities of PR.
Executive Coaching: How to Find the Right Coach for You
By Ken Jacobs
Spin Sucks - September 13, 2018
Ken Jacobs explains the differences between consulting, mentoring, and executive coaching AND gives you tips on finding the right coach for you.
Addressing the talent challenge in PR – finding stability in volatile times
By Heather Yaxley
PR Conversations - September 13, 2018
In this PR Conversation post, I discuss how these developments affect the PR industry, with Nigel Sarbutts, founder of The PR Cavalry, a service designed to connect public relations freelancers with clients and PR agencies based on data and logic.
A PR pro’s guide to taking a company through an IPO
By Julia Sahin
Muck Rack Blog - September 14, 2018
IPOs can be a complex, tedious process and PR pros are naturally capable of handling high pressure, unfamiliar situations.
BA, Amex and a lesson in crisis comms
By Katie Finnegan
Babel - September 14, 2018
There is a lot that companies can learn from the airline’s and Amex’s respective responses to the recent data breach, and the incident should serve as a key reminder of the power of proper crisis handling.
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