Hi! Check Out Today's Daily PR Brief! - September 18, 2018

Sep 18, 2018

Hello! Read some of today's best PR industry news clips:

Summary Section:

Controlling The Narrative: Dealing With Breaking News And Embargo Challenges
By Curtis Sparrer, Principal at Bospar
Forbes - September 18, 2018
Every business has a story to tell. It is important to be able to tell it when, where and how you want to in order to optimize chances for compelling and positive outcomes.

Retailer apologizes after ‘fat shaming’ shirt receives backlash
By Beki Winchel
PR Daily - September 18, 2018
To empower women who have been cyberbullied, the campaign featured shirts bearing some of those offensive statements. However, the choice of the fashion model quickly drew criticism.

The PR Implications of Judge Kavanaugh’s Situation
By Seth Arenstien
PR News - September 17, 2018
The situation offers PR takeaways, including some from crisis communications.

Earned Media: The Three Foundational Pillars for Success
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 18, 2018
It’s also easily one of the more underestimated letters in the PESO model. Earned media has three foundational pillars.

A Foundation in Ethics Is Built in Our Childhood
By Anita Ford Saunders
Public Relations Society of America - September 18, 2018
The ethical dilemmas many of us confront daily don’t enter our professional lives screaming from the headlines.

Three ways cryptocurrency is taking on PR
5W Public Relations - September 18, 2018
Here are three ways the skyrocketing rise of digital currency is influencing the PR sphere.

An Important Lesson In Strategic Communication From A Man Walking With Bears In The Woods
By Rick Kupchella
Forbes - September 18, 2018
When brands are searching to find just the right approach to tell their story, the answer is often a lot closer than they think.

Behind The Scenes of the Chipotle E. Coli Crisis, with William Espey [PODCAST]
Melissa Agnes - September 18, 2018
How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time.

Earn PR links before you even launch – a digital PR case study
By Andrea Pretorian
Majestic - September 18, 2018
Trying to land quality media coverage before they launch is not something many start-ups would think possible.

Like Him or Hate Him: President Donald Trump Is Changing PR
By Andrew Blum, Principal of AJB Communications
CommPro - September 17, 2018
President Donald Trump has changed the way political PR operates and how the press covers the White House.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Daily PR Brief

Hi! Check Out Today's Daily PR Brief! - September 18, 2018

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