Hello! Enjoy Today's Daily PR Brief! - September 19, 2018
Hello! Read some of today's best PR industry news clips:
Listen up! Podcasts surge for broadcasters, brands and PR (Muck Rack Blog - September 18, 2018)
GE promotes from within for new chief comms officer Jennifer Erickson (PR Week - September 19, 2018)
Digital Political Ads Seek Transparency (O'Dwyer's - September 18, 2018)
4 SEO trends communicators should track (PR Daily - September 18, 2018)
FEMA Chief’s Future May Depend on Public Perception (PR News - September 18, 2018)
Meet the 2018 BCA Campaign and Placement Award Winners (PR Couture - September 18, 2018)
Schmoozing in PR, and why it is good for you (Babel - September 19, 2018)
Uber CEO Hopes to Remake the Brand’s Reputation (Ronn Torossian - September 18, 2018)
4 Ways Big Data Is Changing PR and Marketing - IoT - Internet of Things (IOT.do - September 18, 2018)
Why PR pros can’t ignore the AI assistant (PR Daily - September 19, 2018)
Summary Section:
Listen up! Podcasts surge for broadcasters, brands and PR
By Meredith L. Eaton
Muck Rack Blog - September 18, 2018
Podcasts are growing in popularity so much so that that the number of people listening to podcasts each month has more than doubled in the U.S. over the past five years.
GE promotes from within for new chief comms officer Jennifer Erickson
By Sean Czarnecki
PR Week - September 19, 2018
GE has upped Jennifer Erickson chief communications officer, filling a vacancy left since March 2018, effective immediately.
Digital Political Ads Seek Transparency
By Steve Barnes
O'Dwyer's - September 18, 2018
The efforts of the Digital Advertising Alliance to increase transparency and accountability of digital political ads took a step forward.
4 SEO trends communicators should track
By Marisa Abeyta
PR Daily - September 18, 2018
Boosting the visibility of your website is one of the most valuable things you can do for your brand. Here are some ways to boost your rank on important search engines like Google.
FEMA Chief’s Future May Depend on Public Perception
By Seth Arenstein
PR News - September 18, 2018
When you represent a federal agency created to deal with crises, it’s especially bad optics to deal with a PR crisis and a crisis brought about by an act of nature at the same time.
Meet the 2018 BCA Campaign and Placement Award Winners
By Lindsey Palmer
PR Couture - September 18, 2018
To be considered for the campaign and placement spotlight awards, PR agencies across the country submitted their most successful and innovative campaigns from the past year.
Schmoozing in PR, and why it is good for you
By Ben Cole
Babel - September 19, 2018
I raise my glass-hand, and share with you the four things I’ve learnt about schmoozing.
Uber CEO Hopes to Remake the Brand’s Reputation
Ronn Torossian - September 18, 2018
From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.
4 Ways Big Data Is Changing PR and Marketing - IoT - Internet of Things
By andrewdeen14
IOT.do - September 18, 2018
Four more ways that big data technology has transformed the PR and marketing fields.
Why PR pros can’t ignore the AI assistant
By Justin Spring
PR Daily - September 19, 2018
Artificial intelligence programs like Alexa or Google Assistant are changing the game for PR and marketing experts. Here’s how industry veterans can learn to adapt to this new technology.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.