Howdy! Behold Today's Daily PR Brief! - September 20, 2018
Hello! Read some of today's best PR industry news clips:
Protect your data: 8 essential security tips for PR professionals (Muck Rack Blog - September 20, 2018)
Why Great Customer Service Is Key To A Positive Brand Reputation (Forbes - September 20, 2018)
Trust in Media Rebounds, Says G&S Study (O'Dwyer's - September 19, 2018)
30 jobs in the PR and marketing world (PR Daily - September 19, 2018)
Truth and The Case for Statistical Thinking (Institute for Public Relations - September 5, 2018)
An Ethical, Decision-Making Model to Consider (Public Relations Society of America - September 20, 2018)
How to Prove Measurable Success with PR Attribution (Spin Sucks - September 20, 2018)
PR Ethics … “You CAN Handle the Truth” (Shonali Burke Consulting - September 20, 2018)
A mix of skills—new and old—that PR pros must master (PR Daily - September 20, 2018)
5 Things That Can Pose a Threat to Your B2B Public Relations (Business 2 Community - September 19, 2018)
Summary Section:
Protect your data: 8 essential security tips for PR professionals
By Gregory Galant, Co-founder and CEO of Muck Rack
Muck Rack Blog - September 20, 2018
In the midst of developing messaging and pitching the media, there’s one item I’m guessing is pretty low on your list of priorities if it even makes the list at all: security.
Why Great Customer Service Is Key To A Positive Brand Reputation
By Lisa Kent, President of The Luminations Group
Forbes - September 20, 2018
It can be the reason more customers come to your business and current customers stay loyal.
Trust in Media Rebounds, Says G&S Study
By Kevin McCauley
O'Dwyer's - September 19, 2018
Trust in the media is up when it comes to information about corporate and social responsibility, while reliance on the accountability of government officials is down, according to a study.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - September 19, 2018
Milan will be dressed to the nines, and you could work for one of the designers at its premier fashion show if you land one of our featured jobs. Plus, a roundup of current job openings.
Truth and The Case for Statistical Thinking
By Anthony Donoghue
Institute for Public Relations - September 5, 2018
In our age of mass media, click bait, sensationalism, opinion mixed with fact and a must-win mentality, the public no longer has the same level of trust in the media. So, what can we do about it?
An Ethical, Decision-Making Model to Consider
By Diana C. Sisson
Public Relations Society of America - September 20, 2018
How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders?
How to Prove Measurable Success with PR Attribution
By Erik Huddleston
Spin Sucks - September 20, 2018
Erik Huddleston, the CEO at TrendKite, says PR attribution is the single biggest opportunity to secure better budgets to deliver better results.
PR Ethics … “You CAN Handle the Truth”
By Kirk Hazlett
Shonali Burke Consulting - September 20, 2018
Ethical PR requires open and honest communications with the public. Kirk Hazlett examines the importance of ethics.
A mix of skills—new and old—that PR pros must master
By Ellie Schlam
PR Daily - September 20, 2018
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
5 Things That Can Pose a Threat to Your B2B Public Relations
By David Libby
Business 2 Community - September 19, 2018
Based upon 20 years of experience in the public relations field, here are the top five threats to your public relations programs and corresponding advice.
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