Have a Great Weekend! Read Today's Daily PR Brief! - September 21, 2018
Hello! Read some of today's best PR industry news clips:
How original research can bolster your PR efforts (PR Daily - September 21, 2018)
Understanding the 8 Media Influencer Buckets, and How to Reach Them (Public Relations Society of America - September 21, 2018)
How To Predict Your Customer's Behavior And Build Trust (Forbes - September 21, 2018)
SeaWorld's Ex-PR Chief Settles Blackfish-Tied Fraud Charges (O'Dwyer's - September 20, 2018)
Podcast: Robertsbridge’s Brendan May On Sustainability Communications (The Holmes Report - September 21, 2018) [PODCAST]
Robertsbridge's Brendan May on sustainability communications (Ep. 128) (The Echo Chamber podcast | Holmes Report - September 21, 2018) [PODCAST]
Catholic Bishops Take Steps to Repair Church’s Reputation (PR News - September 20, 2018)
A Shifter’s Look Back At Her First Year In The Working World (SHIFT Communications - September 21, 2018)
Why You Should Take That Second, or Third, PR Internship (PR Couture - September 20, 2018)
Amid outcry over enabling scalpers, Ticketmaster revises its messaging (PR Daily - September 21, 2018)
Summary Section:
How original research can bolster your PR efforts
By Michelle Garrett
PR Daily - September 21, 2018
It’s hard to get noticed in today’s media environment. By providing new data and fresh perspectives, you can land coverage from data-hungry journalists.
Understanding the 8 Media Influencer Buckets, and How to Reach Them
By Michael Smart
Public Relations Society of America - September 21, 2018
With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets.
How To Predict Your Customer's Behavior And Build Trust
By Martha Madero Gonzalez, Innovation Director at GROU Crecimento Digital
Forbes - September 21, 2018
When customers feel like you know and understand them, trust will follow naturally.
SeaWorld's Ex-PR Chief Settles Blackfish-Tied Fraud Charges
By Kevin McCauley
O'Dwyer's - September 20, 2018
Fred Jacobs, former VP-communications at SeaWorld, has agreed to settle a fraud charge for his role in misleading investors and to pay $100K disgorgement charges and prejudgment interest, according to the SEC.
Podcast: Robertsbridge’s Brendan May On Sustainability Communications [PODCAST]
The Holmes Report - September 21, 2018
Brendan May, chairman of sustainability advisory firm Robertsbridge, joins the Echo Chamber to talk about sustainability in the context of PR and communications.
Robertsbridge's Brendan May on sustainability communications (Ep. 128) [PODCAST]
The Echo Chamber podcast | Holmes Report - September 21, 2018
Brendan May, chairman of sustainability advisory firm Robertsbridge, joins the Echo Chamber to talk about sustainability in the context of PR and communications.
Catholic Bishops Take Steps to Repair Church’s Reputation
By Seth Arenstein
PR News - September 20, 2018
Here are the steps that The Catholic Church is taking to repair its reputation.
A Shifter’s Look Back At Her First Year In The Working World
By Grace Francesconi
SHIFT Communications - September 21, 2018
Check out one SHIFTer's experience looking back at her first year in the working world. Learn how she tackles daily tasks and creates her own work-life balance.
Why You Should Take That Second, or Third, PR Internship
By Caitlin Topham
PR Couture - September 20, 2018
A seasoned PR intern shares her top 3 reasons why you should keep on interning until you get offered a paid position.
Amid outcry over enabling scalpers, Ticketmaster revises its messaging
By Ted Kitterman
PR Daily - September 21, 2018
A blockbuster CBC report reveals a lucrative back channel for ticket reselling. After an initial shrug, the massive vendor has vowed to crack down on the practice. Critics aren’t buying it.
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