Hello! Read Today's Daily PR Brief! - September 25, 2018
Hello! Read some of today's best PR industry news clips:
This month in bad PR pitches (Muck Rack Blog - September 24, 2018)
In this divisive era of outspoken messaging, PR’s best days are yet to come (PR Daily - September 25, 2018)
CRC Plays Role in Kavanaugh Hearings (O'Dwyer's - September 25, 2018)
Ubisoft UK Appoints M&C Saatchi PR For New Game Launch (The Holmes Report - September 25, 2018)
The Importance of Freedom and Consistency to PR Measurement (PR News - September 24, 2018)
Shared Media: A Deep Dive into Its Place in the PESO Model (Spin Sucks - September 25, 2018)
What Your Degree in Public Relations Will- and Won’t- Teach You (Behind the Lines - September 24, 2018)
A degree of public relations: choosing your University course (Babel - September 25, 2018)
Crisis Ready Q&A: How Can You Merge Your Expertise Into A Career In Crisis Communication? (Melissa Agnes - September 25, 2018) [PODCAST]
Agent provocateur: When being contrarian is a PR benefit (Axia Public Relations - September 25, 2018)
Summary Section:
This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - September 24, 2018
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
In this divisive era of outspoken messaging, PR’s best days are yet to come
By Steve Cody
PR Daily - September 25, 2018
Public relations pros today have a unique opportunity to dictate and determine corporate messaging—if they’re willing to step up and speak out.
CRC Plays Role in Kavanaugh Hearings
By Steve Barnes
O'Dwyer's - September 25, 2018
The involvement of CRC Public Relations with the current sexual misconduct charges facing Supreme Court nominee Brett Kavanaugh includes its role in drawing attention to unsubstantiated stories meant to exculpate Kavanaugh as well as the difficulties surrounding a CRC employee who worked for the Senate Judiciary Committee, which is looking into those charges.
Ubisoft UK Appoints M&C Saatchi PR For New Game Launch
By Maja Pawinska Sims
The Holmes Report - September 25, 2018
Account win comes as M&C Saatchi posts interim results showing growth across the holding group.
The Importance of Freedom and Consistency to PR Measurement
By Seth Arenstein
PR News - September 24, 2018
Excuses for avoiding PR measurement are heard over and over: "It takes too long," "It’s too expensive," "I’m in PR, I’m not supposed to be good with numbers."
Shared Media: A Deep Dive into Its Place in the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 25, 2018
The PESO model, of course, has four media types and shared media is the third in the acronym. Gini Dietrich takes a deep dive into how to use it.
What Your Degree in Public Relations Will- and Won’t- Teach You
By Ronn Torossian
Behind the Lines - September 24, 2018
Fear not: there are many paths to a successful career in PR.
A degree of public relations: choosing your University course
By Jen Atkinson
Babel - September 25, 2018
Unless you’re a promising doctor or vet with a clear vocational path ahead of you, deciding which degree to do can be a daunting process.
Crisis Ready Q&A: How Can You Merge Your Expertise Into A Career In Crisis Communication? [PODCAST]
Melissa Agnes - September 25, 2018
“I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.”
Agent provocateur: When being contrarian is a PR benefit
By Wendy Bulawa Agudelo
Axia Public Relations - September 25, 2018
To selectively shift the storyline and successfully insert yourself, your company, or your opinion into narratives and stories, follow these three tips.
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