Hello! Check Out Today's Daily PR Brief! - October 4, 2018
Hello! Read some of today's best PR industry news clips:
16 things communicators dread hearing (PR Daily - October 4, 2018)
4 Ways to Leverage Native Analytics for Communications #Goals (PR News - October 3, 2018)
GE News Release Demonstrates How to “Gently” Throw the CEO Under the Bus (Ishmael's Corner - The Hoffman Agency - October 4, 2018)
How to time your holiday media pitches (PR Daily - October 4, 2018)
7 reasons startups shouldn’t do their own PR (Muck Rack Blog - October 4, 2018)
Repurposing Content: How to Revive Your Old Content (Marx Communications - October 4, 2018)
Banking’s Reckoning: With millions lost to scams, are banks finally getting their PR pushback? (Behind the Lines - October 1, 2018)
Career ambitions beyond strategic communications (PR Conversations - October 4, 2018)
How to Create the Ultimate Inbound PR Newsroom (Business 2 Community - October 3, 2018)
Why Brands of Every Size Need to Plan for a Crisis (Meltwater Blog - October 4, 2018)
Summary Section:
16 things communicators dread hearing
By Darren Caveney
PR Daily - October 4, 2018
‘We need an app!’ ‘We need a video!’ ‘Can you just post this on our website homepage?’ Read on for more deplorable demands and ridiculous requests.
4 Ways to Leverage Native Analytics for Communications #Goals
By Melissa Hoffmann
PR News - October 3, 2018
With all of the measurement options that exist, it can be easy to forget that the social platforms themselves track loads of data—but native analytics should always be a part of your measurement plan. To that end, here are some tips to best utilize them.
GE News Release Demonstrates How to “Gently” Throw the CEO Under the Bus
By Lou Hoffman
Ishmael's Corner - The Hoffman Agency - October 4, 2018
When the new CEO doesn't work out, most companies activate PR spin mode. GE took a different route and one likely to resonate with reporters.
How to time your holiday media pitches
By Jennifer Post
PR Daily - October 4, 2018
The holiday season is approaching and PR pros looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
7 reasons startups shouldn’t do their own PR
By Michelle Garrett
Muck Rack Blog - October 4, 2018
This got me to thinking about all the other reasons startups shouldn’t try to do their own PR, and the remedies to help turn them around. Here are a few.
Repurposing Content: How to Revive Your Old Content
By Wendy Marx, President of Marx Communications
Marx Communications - October 4, 2018
Want to know a great way to boost your B2B content marketing? Then you'll want to learn about repurposing content. This blog will show you what it is and some great ideas to do it yourself.
Banking’s Reckoning: With millions lost to scams, are banks finally getting their PR pushback?
By Ronn Torossian
Behind the Lines - October 1, 2018
The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done little to restore faith in the system.
Career ambitions beyond strategic communications
By Heather Yaxley
PR Conversations - October 4, 2018
We don’t just need organisational leaders with strategic communications capabilities, we need those with strategic communication capabilities to become organisational leaders.
How to Create the Ultimate Inbound PR Newsroom
By Iliyana Stareva
Business 2 Community - October 3, 2018
Do you have a newsroom on your website? I’d say that 99 percent of you don’t.
Why Brands of Every Size Need to Plan for a Crisis
By Michelle Garrett
Meltwater Blog - October 4, 2018
Crisis comms planning has risen to the top of the priority list for many brands. That's because having a plan for a crisis is a more sustainable strategy than defensively reacting to crises as they happen.
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