Have a Great Weekend! Read Today's Daily PR Brief! - October 5, 2018

Hello! Read some of today's best PR industry news clips:
Communication's Role in Addressing Mental Illness (O'Dwyer's - October 5, 2018)
30 jobs in the PR and marketing world (PR Daily - October 4, 2018)
ICCO Global Summit: “PR Is Where It Was Always Meant To Be” (The Holmes Report - October 5, 2018)
Share of Voice: Why the Democratization of Voice Tech Benefits PR Pros (PR News - October 5, 2018)
Why Data and Tech Savvy PR Pros Are in High Demand (Cision - October 2, 2018)
What’s next for PR pros in the fashion industry? (PR Daily - October 5, 2018)
Being truthful in a crisis is key (Axia Public Relations - October 5, 2018)
Digital PR and SEO: The Power Team for Today’s PR Initiatives (Business 2 Community - October 4, 2018)
Trend: Shift to “dark social” will impact your marketing plans in 2019 (Communications Conversations - October 4, 2018)
Global PR body Launched in Southeast Asia (Everything PR - October 5, 2018)
Summary Section:
Communication's Role in Addressing Mental Illness
By Srikant Ramaswami
O'Dwyer's - October 5, 2018
The role of communicators can be pivotal in addressing the stigma associated with mental illness. Below are six ways in which we, as communications professionals, can make a change.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - October 4, 2018
You could work for the organization behind one of the country’s largest music festivals, if you land this week’s featured position. Plus, check out a roundup of current job openings.
ICCO Global Summit: “PR Is Where It Was Always Meant To Be”
By Maja Pawinska Sims
The Holmes Report - October 5, 2018
Fleishman Hillard global CEO John Saunders says “there’s no silver bullet,” but PR has never been more important to clients.
Share of Voice: Why the Democratization of Voice Tech Benefits PR Pros
By Justin Joffe
PR News - October 5, 2018
As big tech continues to expand its forays into voice, who will help brands get in on the innovation from the outside?
Why Data and Tech Savvy PR Pros Are in High Demand
Cision - October 2, 2018
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
What’s next for PR pros in the fashion industry?
By Crosby Noricks
PR Daily - October 5, 2018
Communicators and PR pros who work with fashion and lifestyle companies are facing the same problems as other industries. How should these sectors adapt to the changing media landscape?
Being truthful in a crisis is key
By Colleen O'Connell
Axia Public Relations - October 5, 2018
In any line of communication, the audience must trust you. Your message needs to be clear and straightforward.
Digital PR and SEO: The Power Team for Today’s PR Initiatives
By Anna Lebedeva
Business 2 Community - October 4, 2018
The key in today’s PR environment is to go where the consumers spend their time and to engage with them in a way they will appreciate.
Trend: Shift to “dark social” will impact your marketing plans in 2019
By Arik Hanson, Principal of ACH Communications
Communications Conversations - October 4, 2018
Recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans.
Global PR body Launched in Southeast Asia
Everything PR - October 5, 2018
The Public Relations and Communications Association (PRCA) had just added a new branch: Southeast Asia.
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