Happy Monday! Here's Today's Daily PR Brief! - October 8, 2018
Hello! Read some of today's best PR industry news clips:
World Report: Huge Leap In Clients Wanting More Comms For Less Budget (The Holmes Report - October 8, 2018)
Lessons in pitching: Tell the whole story (Axia Public Relations - October 8, 2018)
How Freelancers Can Get More High-Paying Clients Fast (Forbes - October 8, 2018)
Banks' PR Nightmare Continues (O'Dwyer's - October 8, 2018)
New Porter Novelli Tool Helps Companies Decide Whether To Take A Stand (The Holmes Report - October 8, 2018)
You Can’t Fool Gen Z: Why ‘Purpose’ is More Than a Buzzword for Successful Brands (PR News - October 8, 2018)
Improve Client Results with the Client Service SOAP Note (Spin Sucks - October 8, 2018)
A Clear And Distinct PR Mantra Can Define Your Brand -- Here's How (Forbes - October 8, 2018)
60 Seconds with Babel PR’s Ian Hood (Babel - October 8, 2018)
Ronn Torossian With Top Five PR Stories of 2018 (Behind the Lines - October 6, 2018)
Summary Section:
World Report: Huge Leap In Clients Wanting More Comms For Less Budget
By Maja Pawinska Sims
The Holmes Report - October 8, 2018
European agencies say clients’ unwillingness to commit sufficient funds to PR is now their key challenge.
Lessons in pitching: Tell the whole story
By Cassandra Fortin
Axia Public Relations - October 8, 2018
Reporters must obtain approval for stories from editors, so knowing what and how to pitch makes a difference. As you build relationships with reporters, use the three tips below to increase your pitching success.
How Freelancers Can Get More High-Paying Clients Fast
By Nick Tubis, Co-Founder of LiveVoice
Forbes - October 8, 2018
Freelancers should leverage a similar approach to building their businesses as that of an established B2B company.
Banks' PR Nightmare Continues
By Ronn Torossian
O'Dwyer's - October 8, 2018
The UK’s Competition and Markets Authority hasn’t pulled any punches in light of an unfolding consumer protection crisis involving Britain’s biggest banks.
New Porter Novelli Tool Helps Companies Decide Whether To Take A Stand
By Diana Marszalek
The Holmes Report - October 8, 2018
The platform, PN Stance, analyzes whether a company's position is in line with its behavior.
You Can’t Fool Gen Z: Why ‘Purpose’ is More Than a Buzzword for Successful Brands
By Justin Joffe
PR News - October 8, 2018
A breakdown of Jonathan Mildenhall's keynote on brands with purpose at PRSA's 2018 International Conference.
Improve Client Results with the Client Service SOAP Note
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - October 8, 2018
Improve your client service process, workflow, and results by taking a cue from the healthcare profession with a client service SOAP note.
A Clear And Distinct PR Mantra Can Define Your Brand -- Here's How
By Sarah Tourville, CEO and Founder of Media Frenzy Global
Forbes - October 8, 2018
Defining and broadcasting a business’s PR mantra drives how its employees, the world and, most importantly, its target audiences perceive its brand.
60 Seconds with Babel PR’s Ian Hood
Babel - October 8, 2018
Babel’s CEO and co-founder, Ian, spoke about his years of experience in the PR industry, the rise of alternative media, and the importance of creating a great story.
Ronn Torossian With Top Five PR Stories of 2018
By Ronn Torossian, CEO of 5WPR
Behind the Lines - October 6, 2018
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. In the age of the internet, PR is now the new entertainment for the masses. Here’s five stories that caught our eye this year.
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