Hello! Check Out Today's Daily PR Brief! - October 9, 2018
Hello! Read some of today's best PR industry news clips:
5 Essential PR Metrics to Measure Earned Media (Business 2 Community - October 9, 2018)
Robert Reich on How PR Pros Can Help Heal America’s Broken Civil Discourse (PR News - October 9, 2018)
Meet The Female Entrepreneurs Rethinking How Industries Engage Customers (Forbes - October 9, 2018)
Hope Hicks Lands at Fox (O'Dwyer's - October 8, 2018)
Amid lawsuit, LaCroix defends its ‘natural’ labeling (PR Daily - October 9, 2018)
AMA: A Special Episode of the Spin Sucks Podcast (Spin Sucks - October 9, 2018) [PODCAST]
Senator Mark Warner To Discuss Fake News At PRovoke18 (The Holmes Report - October 9, 2018)
Brands in Motion: A Turning Point for Ethics and Tech? (Institute for Public Relations - October 8, 2018)
Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession (Public Relations Society of America - October 9, 2018)
How To Form Crisis Ready Legal Alliances and Practice Compassionate Compliance (Melissa Agnes - October 9, 2018) [PODCAST]
Summary Section:
5 Essential PR Metrics to Measure Earned Media
By William Comcowich
Business 2 Community - October 9, 2018
PR now has new tools at its disposal that help analyze its earned media accomplishments with these metrics.
Robert Reich on How PR Pros Can Help Heal America’s Broken Civil Discourse
By Justin Joffe
PR News - October 9, 2018
Reich says that in an age when people don't know how to talk to each other, or how to listen, it's we communications professionals who must act as the stewards and promoters of civility.
Meet The Female Entrepreneurs Rethinking How Industries Engage Customers
By John Gerzema, CEO of The Harris Poll
Forbes - October 9, 2018
As the female entrepreneur community continues to evolve and innovate, so too will the industries in which they work. Companies must adapt or be left behind.
Hope Hicks Lands at Fox
By Kevin McCauley
O'Dwyer's - October 8, 2018
Hope Hicks, former White House communications director and trusted aide to president Trump, has landed at the new Fox.
Amid lawsuit, LaCroix defends its ‘natural’ labeling
By Ted Kitterman
PR Daily - October 9, 2018
The company is being sued over its sparkling water, with plaintiffs asserting the drink contains ingredients found in some insecticides. The suit raises larger issues about truth in packaging.
AMA: A Special Episode of the Spin Sucks Podcast [PODCAST]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 9, 2018
This week's Spin Sucks podcast is a special episode of the Spin Sucks podcast where we answer all of your burning questions—and more.
Senator Mark Warner To Discuss Fake News At PRovoke18
The Holmes Report - October 9, 2018
Senator Mark Warner, vice chair of the Senate Intelligence Committee and one of the leaders of the Senate’s investigation into fake news, will be among the speakers at PRovoke18.
Brands in Motion: A Turning Point for Ethics and Tech?
By Sarah Jackson
Institute for Public Relations - October 8, 2018
The Brands in Motion annual global study tests the hypothesis that all brands are in constant motion, that their motion is driven or inspired by technology, and that the motion is relative to their category, market, competition, customers and stakeholders.
Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession
By John Elsasser
Public Relations Society of America - October 9, 2018
Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire.
How To Form Crisis Ready Legal Alliances and Practice Compassionate Compliance [PODCAST]
Melissa Agnes - October 9, 2018
Jackie Ford, partner at the law firm Vorys, Sater, Seymour and Pease, joins the Invincible Brand Podcast to discuss proactive legal strategies in your crisis readiness and the practice of compassionate compliance.
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