Happy Friday! Behold Today's Daily PR Brief! - October 12, 2018

Oct 12, 2018

Hello! Read some of today's best PR industry news clips:

Summary Section:

When Should Your Agency Say No To New Business?
By Solomon Thimothy, Solomon Thimothy, Founder and CEO of OneIMS
Forbes - October 12, 2018
Gaining new leads and converting them into paying clients is a crucial part of any agency’s growth, but not every client is a good fit.

Does Publicis Really Want Saudi Arabia as a Client?
By Kevin McCauley
O'Dwyer's - October 12, 2018
Will Publicis Groupe, parent company of Qorvis Communications, Saudi Arabia's go-to PR firm, follow Richard Branson's example?

What social media metrics matter most?
By Kyle King
PR Daily - October 12, 2018
Constant changes and tweaking by online platforms could mean that you are measuring meaningless or misleading factors. Here’s what will make a major difference for your campaign.

How a PR Pro Discovered the Pen Can Be Mightier Than the Keyboard
By Laura Shubel, Account Executive, Caster Communications
PR News - October 12, 2018
Handwriting my work has helped me with creativity, flow of thought, and editing and revision. After my experience, I would argue that handwriting has made me a better writer.

Brand Bravery: Thoughts on PR Leadership from #PRSAICON
Meltwater Blog - October 11, 2018
From the conference&s opening remarks on the importance of ethics, diversity, and inclusion, #PRSAICON 2018 focused on one overarching theme: PR leadership.

Ask Me Anything: A Non-Verbal Chat with Christopher S. Penn [PODCAST]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 11, 2018
In this week's final Ask Me Anything, Gini Dietrich and Christopher S. Penn "chat" about the future of PR and which pros will become extinct.

How To Work With Opposite Audiences In One Business
By Shirley Lowe
SHIFT Communications - October 12, 2018
No brand on Earth can appeal to “everyone.” Check out four example companies that have had success appealing to opposite audiences.

Five Strategies To Become A Thought Leader
By Parna Sarkar-Basu, CEO of Brand and Buzz Marketing
Forbes - October 11, 2018
I believe anyone can become a thought leader and benefit from the added visibility. All you need are passion, expertise and opinion -- and we all have them.

To regain trust, Facebook purges over 800 political accounts
By Ted Kitterman
PR Daily - October 12, 2018
The social media platform says the accounts’ content was fine—instead citing dodgy tactics to justify their removal. The company wants to restore public trust after multiple data scandals.

7 Online Reputation Management Myths
By Larry Reed
Business 2 Community - October 12, 2018
A plethora of information floats around the internet and trying to control who posts what feels like boiling the ocean.

Should You Take an Insight-Led Approach for Your PR Pitch?
By Ben Leet, Chief Customer Officer of delineate
Little Black Book Online - October 12, 2018
Ben Leet, delineate agency’s Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Happy Friday! Behold Today's Daily PR Brief! - October 12, 2018

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