Hi! Peruse Today's Daily PR Brief! - October 24, 2018
Hello! Read some of today's best PR industry news clips:
Corporate Social Responsibility Winners 2018 Awards (PR Daily - October 24, 2018)
10 Important Trends in PR Measurement & Analytics (Business 2 Community - October 24, 2018)
Ogilvy's Crampton Takes Edelman's Digital Chair (O'Dwyer's - October 24, 2018)
PRovoke18: How Controversial Should Brands Be? (The Holmes Report - October 24, 2018)
Measurement: It’s About Relevancy, Not Reporting (PR News - October 23, 2018)
Communicating Corporate Social Responsibility on Social Media (Institute for Public Relations - October 23, 2018)
PRovoke18: 'PR’s Time Has Come' Says P&G's Marc Pritchard (The Holmes Report - October 23, 2018)
4 Essential PR Lessons I Learned From Journalists (Mention Blog - October 24, 2018)
The New Frontier: Paid vs. Earned Media (Business 2 Community - October 24, 2018)
Why work in technology PR? (Babel - October 24, 2018)
Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice (Institute for Public Relations - October 23, 2018)
Summary Section:
Corporate Social Responsibility Winners 2018 Awards
PR Daily - October 24, 2018
PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for great storytelling about ethical organizations that go above and beyond to champion diversity, serve their communities and lend a helping hand during a crisis. Read on to learn more about this year’s winners.
10 Important Trends in PR Measurement & Analytics
By William Comcowich
Business 2 Community - October 24, 2018
Here’s what to expect in the new and improved future of PR measurement.
Ogilvy's Crampton Takes Edelman's Digital Chair
By Kevin McCauley
O'Dwyer's - October 24, 2018
Thomas Crampton, who leads Ogilvy Consulting’s market transformation practice in London, will join Edelman in January as digital practice chair in charge of its more than 700 staffers.
PRovoke18: How Controversial Should Brands Be?
By Maja Pawinska Sims
The Holmes Report - October 24, 2018
Ketchum CEO Barri Rafferty encourages agencies to be more daring in client creative to help them reach the “sweet spot” of being provocative.
Measurement: It’s About Relevancy, Not Reporting
By Melissa Hoffmann
PR News - October 23, 2018
It's critical to measure your communications efforts. Don't stop there, however.
Communicating Corporate Social Responsibility on Social Media
By Wang, Ruoxu & Huang, Yan
Institute for Public Relations - October 23, 2018
Communicating corporate social responsibility on social media: Effects of CSR strategy and source on stakeholders’ perceptions.
PRovoke18: 'PR’s Time Has Come' Says P&G's Marc Pritchard
By Arun Sudhaman
The Holmes Report - October 23, 2018
P&G chief brand officer Marc Pritchard calls on PR people to take four actions in order to take advantage of the disruption that is sweeping through brand-building.
4 Essential PR Lessons I Learned From Journalists
By Christopher Van Mossevelde, Global Content Manager at Mynewsdesk
Mention Blog - October 24, 2018
Journalists can teach us a lot about what makes a good story. Here are 4 key lessons I learned that I always apply to PR pitches.
The New Frontier: Paid vs. Earned Media
By Doreen Clark
Business 2 Community - October 24, 2018
Here are three things that you must consider before deciding where to place your content.
Why work in technology PR?
By Sophie Payne
Babel - October 24, 2018
Some people have the perception that tech, especially B2B, is dry and stagnant. However, they couldn’t be more wrong. Here are four reasons why tech PR is a rewarding career path.
Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice
By Mats Eriksson
Institute for Public Relations - October 23, 2018
This study analyzes explicit pieces of advice for effective social media crisis communication given by researchers in various sub-disciplines of strategic communication.
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