Howdy! Check Out Today's Daily PR Brief! - October 25, 2018
Hello! Read some of today's best PR industry news clips:
5 Outdated PR Tactics That Will Actually Hurt Your Strategy (Marx Communications - October 24, 2018)
30 jobs in the PR and marketing world (PR Daily - October 24, 2018)
PRovoke18: 'You Cannot Have Agility Without Courageous Communications' (The Holmes Report - October 24, 2018)
Here’s Where Communicators are Hoping to Invest More Resources (PR News - October 24, 2018)
The Importance of PR Skills in a Hyper-Globalized World (Public Relations Society of America - October 24, 2018)
How to Make the Most Out of Professional Networking Events (Spin Sucks - October 25, 2018)
WPP Lags, Seeks Partner for Kantar (O'Dwyer's - October 25, 2018)
From spreadsheets to software: How to better manage your PR workflow (Muck Rack Blog - October 25, 2018)
10 Ways Social Media Listening Can Benefit Your Business (Glean.info - October 25, 2018)
How “False Expertise” Can Damage Your Business—and How to Protect It (Business 2 Community - October 24, 2018)
Summary Section:
5 Outdated PR Tactics That Will Actually Hurt Your Strategy
By Wendy Marx, President of Marx Communications
Marx Communications - October 24, 2018
Do you have outdated PR tactics that are weighing down your strategy? Learn which PR campaign tactics need to be thrown away to make your overall PR strategy more effective.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - October 24, 2018
Major League Baseball’s 2018 World Series is underway, and you could work for MLB Advanced Media if you land one of this week’s featured positions.
PRovoke18: 'You Cannot Have Agility Without Courageous Communications'
By Maja Pawinska Sims
The Holmes Report - October 24, 2018
Exelon’s SVP corporate affairs Maggie FitzPatrick tells delegates in Washington that communications plays a vital role in brands’ ability to be agile in line with their values.
Here’s Where Communicators are Hoping to Invest More Resources
By Diane Schwartz
PR News - October 24, 2018
When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list.
The Importance of PR Skills in a Hyper-Globalized World
By Takashi Inoue
Public Relations Society of America - October 9, 2018
The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors.
How to Make the Most Out of Professional Networking Events
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 25, 2018
Tis the season for conferences and networking events. Gini Dietrich has several tips to help you make the most of both to build lasting relationships.
WPP Lags, Seeks Partner for Kantar
By Kevin McCauley
O'Dwyer's - October 25, 2018
WPP reported a 0.8 percent dip in Q3 revenues to $4.8B as CEO Mark Read promised "decisive action and radical thinking" to turn around the ad/PR combine.
From spreadsheets to software: How to better manage your PR workflow
By Mike Schneider, Head of Marketing for Muck Rack
Muck Rack Blog - October 25, 2018
Spreadsheets can be great. Plug in some data and in seconds you can sort, format, analyze and visualize.
10 Ways Social Media Listening Can Benefit Your Business
By William Comcowich
Glean.info - October 25, 2018
With social media listening, companies can find new customers, improve products, research their markets, and improve their PR campaigns.
How “False Expertise” Can Damage Your Business—and How to Protect It
By Derek Gleason
Business 2 Community - October 24, 2018
When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust?
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