Happy New Week! Check Out Your Daily PR Brief! - November 12, 2018
Hello! Read some of today's best PR industry news clips:
10 #PRFail tweets to help practitioners land coverage (PR Daily - November 12, 2018)
PR Tips for Crisis Preparation (O'Dwyer's - November 12, 2018)
What Communicators Still Don’t Understand About AI (PR News - November 12, 2018)
The dos and don’ts of leveraging corporate social responsibility in your PR efforts (Muck Rack Daily - November 12, 2018)
Build a Career You Love: A Guide for the PR Professional (Spin Sucks - November 12, 2018)
The Essential Elements of an Effective Pitch (SHIFT Communications - November 12, 2018)
What Makes Good PR coverage? (5W Public Relations - November 12, 2018)
Steve Jobs’ Former Publicist Shares a New Roadmap for Content Marketing (PR News - November 9, 2018)
Fake Videos Create New Problem for Corporate Reputation Management – and a New Crisis Management Challenge (Glean.info - November 12, 2018)
5 Ways to Use PR to Build Relationships (Business 2 Community - November 9, 2018)
Summary Section:
10 #PRFail tweets to help practitioners land coverage
By Domenica D’Ottavio
PR Daily - November 12, 2018
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
PR Tips for Crisis Preparation
By Ronn Torossian, CEO of 5WPR
O'Dwyer's - November 12, 2018
Being able to identify potential issues that can arise and having a well-thought plan in place to tackle those issues can be the difference between reputational disaster and turning a negative event into a positive message about your company.
What Communicators Still Don’t Understand About AI
By Justin Joffe
PR News - November 12, 2018
AI will greatly affect the communications business, whether we understand it or not.
The dos and don’ts of leveraging corporate social responsibility in your PR efforts
By Michelle Garrett
Muck Rack Daily - November 12, 2018
The practice of promoting the image of a corporation as being socially responsible just to reap the marketing benefits, known as “greenwashing,” may work temporarily but draw a backlash when consumers realize a brand isn’t being authentic.
Build a Career You Love: A Guide for the PR Professional
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - November 12, 2018
Want to build a career you love? Laura Petrolino provides three steps a PR professional must take to create their dream career.
The Essential Elements of an Effective Pitch
By Mairin McCabe
SHIFT Communications - November 12, 2018
If you’re struggling to obtain positive feedback from reporters, check out these pitch writing techniques into your writing process.
What Makes Good PR coverage?
5W Public Relations - November 12, 2018
Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged.
Steve Jobs’ Former Publicist Shares a New Roadmap for Content Marketing
By Hayley Jennings
PR News - November 9, 2018
Cunningham spoke to PR News about how to orchestrate a digital footprint in the age of “smart” by prioritizing owned channels and thinking like journalists.
Fake Videos Create New Problem for Corporate Reputation Management – and a New Crisis Management Challenge
By William Comcowich
Glean.info - November 12, 2018
Imagine, for instance, a faked video of the CEO making racist or sexist comments or offering a bribe.
5 Ways to Use PR to Build Relationships
By Brian Bellmont, President and Founder of Bellmont Partners
Business 2 Community - November 9, 2018
I’m happy to report that today’s effective PR couldn’t be further from the unfortunate stereotype of a slick publicist introducing a client to somebody at a boozy, bass-thumping party.
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