Happy Friday! Enjoy Today's Daily PR Brief! - November 16, 2018
Hello! Read some of today's best PR industry news clips:
Facebook And The Perils Of Opposition PR (Crenshaw Communications - November 16, 2018)
Why Purpose Is Important To Your PR Strategy (Forbes - November 16, 2018)
5 essential lessons PR pros can learn from marketing (PR Daily - November 16, 2018)
Jericho Chambers' Robert Phillips, IPR's Tina McCorkindale (Ep. 135) (The Echo Chamber podcast | Holmes Report - November 16, 2018) [PODCAST]
The Limits of Deflection: PR Takeaways From the NY Times Facebook Story (PR News - November 15, 2018)
Globalization Shifts Societal Expectations for Businesses and Corporate Social Advocacy (Institute for Public Relations - November 15, 2018)
3 Categories of PR and Earned Media (SHIFT Communications - November 16, 2018)
Why CEO Thought Leadership is Critical to Any PR Plan (PR Couture - November 15, 2018)
Hasbro’s ‘Millennial Monopoly’ sparks backlash online (PR Daily - November 15, 2018)
LinkedIn Revamp of Company Pages Creates Improved PR and Marketing Opportunities (Glean.info - November 16, 2018)
Summary Section:
Facebook And The Perils Of Opposition PR
By Dorothy Crenshaw
Crenshaw Communications - November 16, 2018
Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years.
Why Purpose Is Important To Your PR Strategy
By Michael Sadowski, Marketing Director for North America at Intrepid Group
Forbes - November 16, 2018
Today, newsrooms and consumers are increasingly motivated to support brands that take a stance on social issues, champion environmental stewardship and use their voice as a force for good.
5 essential lessons PR pros can learn from marketing
By Kelsey Meyer, President of Influence & Co.
PR Daily - November 16, 2018
As marketing and public relations roles continue to merge, the overlap reveals key insights for PR pros in the modern media landscape. Consider these insights.
Jericho Chambers' Robert Phillips, IPR's Tina McCorkindale (Ep. 135) [PODCAST]
The Echo Chamber podcast | Holmes Report - November 16, 2018
Former Edelman EMEA CEO (and Echo Chamber co-host) Robert Phillips rejoins the podcast to discuss the current political era and what it means for companies and their leadership.
The Limits of Deflection: PR Takeaways From the NY Times Facebook Story
By Seth Arenstein
PR News - November 15, 2018
Though we may never know how accurate the Times' account is, the story nonetheless highlights several PR crisis and CSR lessons for communicators.
Globalization Shifts Societal Expectations for Businesses and Corporate Social Advocacy
By Brittany Higginbotham
Institute for Public Relations - November 15, 2018
This research explores how globalization, pluralization, increased corporate power and pressures and the erosion of traditional institutions have changed the role of corporations in society.
3 Categories of PR and Earned Media
SHIFT Communications - November 16, 2018
Earned media that focuses on the wonders that a product or service can bring to someone’s life or business is what we’re looking for.
Why CEO Thought Leadership is Critical to Any PR Plan
By Lydia Vargo, Senior Director of Strategic Accounts at ChicExecs
PR Couture - November 15, 2018
Look no further than to the experience and perspectives within a brand or organization! Thought leadership is a powerful way to extend a brand story.
Hasbro’s ‘Millennial Monopoly’ sparks backlash online
By Beki Winchel
PR Daily - November 15, 2018
The company defended its decision to make the satirical edition of the popular game, saying some of its staff are young professionals.
LinkedIn Revamp of Company Pages Creates Improved PR and Marketing Opportunities
By William Comcowich
Glean.info - November 16, 2018
While the changes may not be earth shattering, the network for business professionals has introduced new tools and enhancements that PR and marketing professionals – or and anyone who manages a Company Page — should know about.
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