Happy New Week! Peruse Today's Daily PR Brief! - November 19, 2018
Hello! Read some of today's best PR industry news clips:
How Facebook’s crisis PR firm triggered a PR crisis (The Verge - November 17, 2018)
The Dos and Don’ts of Holiday PR Pitching (March Communications - November 16, 2018)
Here's How To Communicate With Your Customers In The Age Of Authenticity (Forbes - November 19, 2018)
7 ways to sell your leaders on brand journalism (PR Daily - November 19, 2018)
New Research Claims That Purpose Drives Corporate Reputation (The Holmes Report - November 19, 2018)
3 Tips for Masterful Media Relations in the Throes of Crisis (PR News - November 16, 2018)
Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity (Institute for Public Relations - November 19, 2018)
Media KPIs PR professionals should know - 5W PR News and Updates, NY Public Relations Agency Blog (5W Public Relations - November 16, 2018)
5 Ways Artificial Intelligence Will Transform B2B Marketing in 2019 (Mention Blog - November 16, 2018)
How to Resolve Shortcomings of Automated Sentiment Analysis Software (Glean.info - November 19, 2018)
3 reasons to be thankful you work in PR (Muck Rack Blog - November 19, 2018)
Summary Section:
How Facebook’s crisis PR firm triggered a PR crisis
By Casey Newton
The Verge - November 17, 2018
Definers was hired to help polish Facebook’s perception. Instead, it got worse.
The Dos and Don’ts of Holiday PR Pitching
By Angelica Bishop
March Communications - November 16, 2018
How do you successfully pitch around holidays like Black Friday and Cyber Monday? Check out our list of dos and don’ts for ultimate holiday, awareness day and news hook success.
Here's How To Communicate With Your Customers In The Age Of Authenticity
By Forbes Communications Council
Forbes - November 19, 2018
Building authentic relationships with customers often requires brands to engage thoughtfully, admit when they're wrong and listen closely to form a deep understanding of what it is their audiences are looking for.
7 ways to sell your leaders on brand journalism
By Russell Working
PR Daily - November 19, 2018
Tell them it will boost your organization’s voice, establish them as industry leaders and help you recruit and retain staff. Plus, it’ll make your own job a lot more fun.
New Research Claims That Purpose Drives Corporate Reputation
By Diana Marszalek
The Holmes Report - November 19, 2018
Amazon was ranked as the most purpose-driven company and the most reputable in a new Porter Novelli/Cone study.
3 Tips for Masterful Media Relations in the Throes of Crisis
By Justin Joffe
PR News - November 16, 2018
A sound media relations strategy can not only mitigate your crisis once it becomes external, but also help educate your audience and retain brand trust.
Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity
By Angie Chung
Institute for Public Relations - November 19, 2018
The purpose of this study is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity.
Media KPIs PR professionals should know - 5W PR News and Updates, NY Public Relations Agency Blog
5W Public Relations - November 16, 2018
While social media has changed the landscape of PR with its impressive capabilities, the question now arises – how do we measure your digital efforts to understand ROI?
5 Ways Artificial Intelligence Will Transform B2B Marketing in 2019
By Anna Clarke
Mention Blog - November 16, 2018
With Artificial Intelligence revolutionizing various aspects of our lives, it is no doubt that AI is going to be the next big thing.
How to Resolve Shortcomings of Automated Sentiment Analysis Software
By William Comcowich
Glean.info - November 19, 2018
Experts say that to obtain accurate results it’s imperative to use a social media monitoring service that combines automated programs with reviews by human analysts.
3 reasons to be thankful you work in PR
By Deirdre Blake
Muck Rack Blog - November 19, 2018
Try focusing on these three reasons to be thankful you work in PR.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.