Howdy! Check Out Today's Daily PR Brief! - November 20, 2018
Hello! Read some of today's best PR industry news clips:
The Do's And Don'ts Of Addressing Bad Reviews (Forbes - November 20, 2018)
How to use your PR background at Thanksgiving (PR Daily - November 20, 2018)
The 3 PR Dashboards Your Comms Strategy Needs (Meltwater Blog - November 20, 2018)
The New Measurement: Shifting from Traditional PR to Growth PR (Shonali Burke Consulting - November 20, 2018)
How To Overcome Analysis Paralysis (Forbes - November 19, 2018)
What fact-checking technologies mean for 'fake news' & PR (Muck Rack Blog - November 20, 2018)
Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines (Melissa Agnes - November 20, 2018) [PODCAST]
3 ways to connect with media to get publicity (Axia Public Relations - November 19, 2018)
How to Avoid 5 Common Healthcare PR Mistakes (March Communications - November 20, 2018)
Six Ways Psychology Can Help With Marketing (Behind the Lines - November 19, 2018)
Summary Section:
The Do's And Don'ts Of Addressing Bad Reviews
By Jeff Grover, CMO and Co-Founder of BestCompany
Forbes - November 20, 2018
Because reviews capture customer experiences, they can signal and predict the health of your business.
How to use your PR background at Thanksgiving
By Becky Honeyman, Managing Partner at SourceCode Communications
PR Daily - November 20, 2018
Your next crisis might be more personal in nature. Here is how your crisis communications background can be a benefit during the holidays.
The 3 PR Dashboards Your Comms Strategy Needs
By Julia Thornton
Meltwater Blog - November 20, 2018
PR Dashboards can keep you in the know on how your brand is performing, what competitors are up to, and how your industry is transforming. Here's how to use them.
The New Measurement: Shifting from Traditional PR to Growth PR
By Dan Beltramo, CEO of AirPR
Shonali Burke Consulting - November 20, 2018
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling.
How To Overcome Analysis Paralysis
By David Villa, CEO of IPD
Forbes - November 19, 2018
While it often stems from good intentions, overanalyzing can be counterproductive. How can you reduce analysis paralysis for your customers and even within your own daily tasks?
What fact-checking technologies mean for 'fake news' & PR
By Emma Haddad
Muck Rack Blog - November 20, 2018
We know. You’re probably thinking, “Please, not another post about fake news…”
Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines [PODCAST]
Melissa Agnes - November 20, 2018
Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.
3 ways to connect with media to get publicity
By Yulia Dianova
Axia Public Relations - November 19, 2018
Connecting with target audiences and keeping them updated is easy today. Use social media, automated email marketing campaigns, and Facebook messenger to keep reporters informed about your company’s news.
How to Avoid 5 Common Healthcare PR Mistakes
By Elizabeth Snell
March Communications - November 20, 2018
March's Elizabeth Snell spent a fair portion of her career as a healthcare reporter, so she's gathered five common mistakes in healthcare PR pitching.
Six Ways Psychology Can Help With Marketing
By Ronn Torossian, CEO of 5WPR
Behind the Lines - November 19, 2018
The human brain and all it’s cognitive biases and tendencies are important aspects of the marketing process. Here are a few tips you can implement for your marketing strategy.
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