Daily PR Brief - October 26th, 2016
Good morning. Here are today's top clips -
New Wells Fargo's PR offensive promises customers much, but offers them little (Los Angeles Times - October 25, 2016)
Q&A: Wendy Clark on inspiring your pitch team (PR Week - October 25, 2016)
10 proofreading tips for a flawless PR campaign (PR Daily - October 26, 2016)
PRovoke16: Integration Works Best When Agencies Work Together On The Brief (The Holmes Report - October 25, 2016)
PBS Frontline: Storytellers Must Embrace Technology To Remain Relevant (The Holmes Report - October 25, 2016)
PRovoke16: 'Fear Is The Biggest Enemy Of Agility' (The Holmes Report - October 26, 2016)
PRovoke16: Are We Heading To The Era Of 'Block This Influencer'? (The Holmes Report - October 25, 2016)
Casey Gerald: PR People Can Spark A Social Awakening To Accomplish Good (The Holmes Report - October 25, 2016)
Brands as Sources of Video Entertainment—the Final PR Frontier? (PR News - October 25, 2016)
Media Relations Perspectives: How To Be an Effective Media Spokesperson (Bulldog Reporter - October 26, 2016)
Wisconsin-Based C. Blohm & Associates Wins MarCom Gold Award for Special BuzzHub Events (Bulldog Reporter - October 26, 2016)
Karbo Communications Announces New Clients eBay Advertising, IOT World, Logitech and ABBYY (Bulldog Reporter - October 26, 2016)
The Future of PR is Bright with Behavioral Insights Research (Institute for Public Relations - October 25, 2016)
IPR Expands Global Reach with Research Symposiums in Hong Kong and Singapore (Institute for Public Relations - October 26, 2016)
The mental health epidemic: five comms pros tell their stories (Chartered Institute of Public Relations - October 26, 2016)
‘PR and marketing are two sides of the same coin’ #CareerWins from financial services comms (Chartered Institute of Public Relations - October 25, 2016)
Are your PR and sales teams fighting again? Learn why and how you can put a stop to it (Axia Public Relations - October 26, 2016)
Repeat Media Placements Are Key to Effective PR Campaigns (Business News Daily - October 25, 2016)
Summary Section:
New Wells Fargo's PR offensive promises customers much, but offers them little
By Michael Hiltzik
Los Angeles Times - October 25, 2016
One can sympathize with the difficulty Wells Fargo faced in cramming everything about its “commitment” into a 30-second television commercial. But its website doesn’t offer much more detail. Neither the commercial nor the website address another important issue for affected customers: Wells has insisted that disputes from existing customers about the fake accounts be referred to arbitration, where the bank typically has the upper hand. The Wells Fargo stagecoach plainly has far to go before many potential customers will feel comfortable climbing aboard. A glossy TV campaign barely gets the horses out of the corral. The bank has told us what its goals are, but not how it intends to reach them.
Q&A: Wendy Clark on inspiring your pitch team
By Douglas Quenqua
PR Week - October 25, 2016
We talked to Wendy Clark, North America CEO of Omnicom's DDB Worldwide — the leader of the victorious team — about keeping her people inspired throughout the McDonald's process, and during tough pitches in general. "I don't believe anyone has a corner on the smarts, so if you don't contribute your point of view, I'm probably going to ask you for it. By the way, that's not about a Kumbaya session that leads to mediocrity. To me, that is about making sure we have wrung out every last, best thought that our agency has, and then we'll make decisions from that."
10 proofreading tips for a flawless PR campaign
By Mary Walton
PR Daily - October 26, 2016
Don’t proofread right away. Check for one type of error at a time. Read it out loud. Ask a colleague to read over your writing. Use a hard copy. Use online tools. Don't trust spellcheck to catch everything. Check your facts. Learn from your most commonly made mistakes. Practice, practice, practice.
PRovoke16: Integration Works Best When Agencies Work Together On The Brief
By Paul Holmes
The Holmes Report - October 25, 2016
The new model for integration involves a multi-disciplinary team working together to develop the brief—not just to execute—according to a panel featuring BP Fuels North America and sponsored by Ogilvy Public Relations at PRovoke16 this morning. One key to success was that the client was prepared to listen to all ideas, regardless of their source—or the extent to which they challenges preconceived ideas. Said Art Zambianchi, executive director at Mindshare: “What we appreciated was the permission to be honest, which is kind of rare in this business.”
PBS Frontline: Storytellers Must Embrace Technology To Remain Relevant
By Arun Sudhaman
The Holmes Report - October 25, 2016
Technological innovation, such as virtual reality, cannot be ignored if storytellers hope to remain relevant, said PBS Frontline executive producer Raney Aronson-Rath at today's PRovoke16 conference. However, Aronson-Rath cautioned against the perils of editorial and native content overlapping on digital channels. "The challenging part is when you’re not sure what is journalism and what is advertising or PR work," she said. "If you don’t have investigative journalism you have a problem in the world. "But they don’t get tricked by traditional PR content anymore. It’s actually content which is more storytelling and less promotional."
PRovoke16: 'Fear Is The Biggest Enemy Of Agility'
By Aarti Shah
The Holmes Report - October 26, 2016
Zain Habboo, UN Foundation senior director for digital, pointed to the organization’s #GivingTuesday and #UNselfie initiatives as evidence of agile campaigns. “The hashtag tells you this is a digital moment for everyone to get behind,” Habboo said. When a massive terrorist attack hit Paris in the months leading to its climate conference, the UN Foundation quickly pivoted #EarthToParis to counter the rise of clicktivism and avoid being seen as opportunistic. Moderator Ravi Sunnak, EVP at Havas PR, asked panelists about the enemies and accelerators of agility. “The biggest enemy of agility is not being forward-looking,” Haboo said. “The other is fear and people who are afraid to move forward...The accelerator is being ready for the next thing because it will be here tomorrow."
PRovoke16: Are We Heading To The Era Of 'Block This Influencer'?
By Arun Sudhaman
The Holmes Report - October 25, 2016
In a discussion moderated by Marina Maher Communications chief engagement officer Susan Bean, two prominent influencers — Audrey McClelland and Mikey Murphy — shared their experiences of how brands can better utilise their talents, without resorting to overt marketing. "When it becomes automated and false, they see right through it," said Murphy. "That's one of the reasons TV ads aren't as useful." The key, agreed both Murphy and McClelland, is for brands to fit into the lives of the influencers in which they are investing, which often requires them to be comfortable giving up control, allowing influencers to use their own creative judgment. According to recent MMC research, 95% of consumers see no problem with branded content from influencers, but 37% of influencers say that branded campaigns are not relevant to their influencers.
Casey Gerald: PR People Can Spark A Social Awakening To Accomplish Good
By Paul Holmes
The Holmes Report - October 25, 2016
“If there is a question burning in your mind, if there’s a problem that just won’t let you go, if there’s a system that is so broken it makes you want to cry, if there’s a friend or stranger who’s problem has become your own, if there’s a gift that you have that led you here in search of a way to give it, then you have found your why. And you hold once spark to this great awakening. “These problems cannot be solved unless the people in this room are motivated. We need a social awakening to accomplish true social, corporate good."
Brands as Sources of Video Entertainment—the Final PR Frontier?
By Sophie Maerowitz
PR News - October 25, 2016
Many PR pros are turning to visual storytelling in this time of shortened attention spans and video dominance, but some have found it useful to take the concept a step further, envisioning their brands as entertainment channels. At the 2016 PRSA International Conference, Keith Green, vice president of marketing and commercial sales at Guinness World Records, and Doug Simon, president and CEO, D S Simon Media, spoke on the nature and evolution of brands as sources of video entertainment. Keith Green: "We tell our potential clients: Don't think about the event as a moment in time; think about the story leading into it and something that's more of an [extended] campaign and not just a one-off." Doug Simon: "The key is to have different channels of content that you're delivering to different, specific audiences that are designed to enhance what your organization is hoping to communicate and achieve."
Media Relations Perspectives: How To Be an Effective Media Spokesperson
By Mackenzie Whitfield, Harden Communications Partners
Bulldog Reporter - October 26, 2016
Here are some of the tips to help you prepare for your next interview or media opportunity: Be prepared—It’s important to know the background of the journalist that is interviewing you, the format of the interview and what topics the journalist would like to discuss. Do your research—It may seem obvious, but you are being approached and interviewed as an expert in your field or on a specific topic. Key messages—Once you’ve thoroughly researched your topic, it’s important to break the information down into key messages or pieces of information you want the audience to take away from the interview.
Wisconsin-Based C. Blohm & Associates Wins MarCom Gold Award for Special BuzzHub Events
Bulldog Reporter - October 26, 2016
C. Blohm & Associates (CB&A), a PR and digital marketing agency for the education and special needs industries, has earned a MarCom Gold Award for its innovative BuzzHub events at the International Society for Technology in Education (ISTE) conference. MarCom is one of the oldest creative competitions in the world. The awards program is administered by the Association of Marketing and Communication Professionals (AMCP), and supports those who work to contribute to the common good.
Karbo Communications Announces New Clients eBay Advertising, IOT World, Logitech and ABBYY
Bulldog Reporter - October 26, 2016
“This year markets are shifting at lightning speed,” said Julie Karbo, founder and CEO of Karbo Communications. “Companies that aren’t taking advantage of the most innovative, creative and measurable programs are losing ground to their competitors." Karbo Com staff additions are in digital and PR account services, visual branding, writing and content development. Over the last year the agency has seen increasing demand for digital PR services and, as a result, has expanded the company’s portfolio to include visual branding, website design, sales and customer materials, content e-commerce, and conference/event programs.
The Future of PR is Bright with Behavioral Insights Research
By Melissa D. Dodd
Institute for Public Relations - October 25, 2016
Launched by the Institute for Public Relations in March 2016, The Behavioral Insights Research Center (BIRC) offers the opportunity for public relations researchers and professionals to explore our societal role in the formation of public policy. Today, public relations professionals should rise to meet the challenge of how we define behavioral insights for communication strategy and outcomes. If “public relations” is a dirty word, now is the time to redefine it. I believe we’ve already seen the emergence of this trend through the recent embrace of public diplomacy, public affairs, and public communication as disciplinary functions. The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment.
IPR Expands Global Reach with Research Symposiums in Hong Kong and Singapore
By Sarab Kochhar
Institute for Public Relations - October 26, 2016
The research symposium in Hong Kong was sponsored by AIA Group and was attended by professionals and academicians in the region. Amy Wendholt from APCO Worldwide presented on stakeholder perceptions and research driven engagement in Asia, David Ashton from Brunswick Insight discussed results on how should corporate structure and staff their communications function in order deliver high performance. Tina McCorkindale shared findings from the USC Annenberg Center for Public Relations’ 2016 Global Communications Report. IPR also organized a symposium on Applied Research in Public Relations with support from Lee Kong Chian School of Business and Institute of Public Relations of Singapore at the Singapore Management University. The theme of the symposium was “What is Asian Public Relations and What Answers Does Current Research Have?”
The mental health epidemic: five comms pros tell their stories
By Paul Sutton
Chartered Institute of Public Relations - October 26, 2016
A few weeks ago I launched two new training and consultancy services to assist communications teams with implementing a best practice approach to mental health. Since then I’ve heard from numerous PR and communications professionals about their own personal experiences and, unfortunately, it’s been overwhelmingly negative. “I know there are very few line managers or senior managers who would ever wish to make someone feel like that, but the fact is, that is sort of how you feel. We need coaching, mentoring or training to overcome this.”
‘PR and marketing are two sides of the same coin’ #CareerWins from financial services comms
By CIPR Influence
Chartered Institute of Public Relations - October 25, 2016
An interview with Aisling O’Connor, Dip.CIPR. Communication as a discipline is also no stranger to change with new technologies and customer expectations blurring the lines between internal and external communication. This makes it both a tough and rewarding time for communication professionals to make their mark in the financial services industry. Whilst the boundaries between internal and external audiences have faded – so too have the lines between PR and marketing. Aisling believes PR professionals shouldn’t disassociate themselves with marketing, or vice versa and the advice she shares for those thinking about taking the Diploma is equally relevant to the debate on marketing and public relations.
Are your PR and sales teams fighting again? Learn why and how you can put a stop to it
By Lisa Goldsberry
Axia Public Relations - October 26, 2016
Strong customer relationships built by PR help to drive sales. Promotion efforts by PR provide a boost to sales. Earned media gained by PR improves the sales process. PR research and measurement tools help to determine ideal customers for better lead generation. When PR and sales teams are constantly at odds, bringing in an outside, unbiased voice could be the answer. You need someone to listen to all sides and develop a cohesive plan for a mutually supportive operation without personalities and past experiences getting in the way.
Repeat Media Placements Are Key to Effective PR Campaigns
By Jennifer Post
Business News Daily - October 25, 2016
New research finds that repeated exposure is the key to gaining brand recognition and engagement. Bospar, a boutique PR firm, polled 1,010 American adults to determine how likely people are to visit a tech company's website, based on media coverage. The research found that winning over consumers requires the rollout of a strategic, sustained PR program over time, said Curtis Sparrer, a principal of Bospar. In contrast, 41 percent of American women say that if they keep seeing a tech company in the media, they will eventually visit the company's site, but only 13 percent will visit after seeing one media placement, and 11 percent will visit the site after two to five placements. "In my experience of working with companies, successful PR programs are not 'one and done,' but require a cadence to engage people and turn leads into customers," Ram Gupta, a Silicon Valley board member of several high-tech companies, told Bospar.
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