Please enjoy Tuesday's Daily PR Brief - February 23, 2021
Read some of today's best PR and Comms industry news clips:
Spotify's Dustee Jenkins: 'Always let them know you're there' (Ragan - February 23, 2021)
Texas Storm Communications Show Stark Messaging Contrasts (PRNEWS - February 22, 2021)
What Is Shadowbanning...and Why Should You Care? (Spin Sucks - February 23, 2021)
This month in bad PR pitches: February 2021 (Muck Rack Blog - February 22, 2021)
As comms pros navigate a new era in customer engagement, how can practices be improved? (Agility PR - February 23, 2021)
News release engagement tips with Serena Ehrlich (Axia Public Relations - February 23, 2021)
Post-Trump, Can We Bring Back The Apology? (Crenshaw Communications - February 22, 2021)
Writing for the Ear: Tips from a Public Speaking Coach (Culpwrit - February 22, 2021)
Reimagining Digital Experiences: 4 Lessons from Brands That Got It Right (Kelton Global - February 23, 2021)
PR Coverage May have a Bigger Influence on SEO than Links (Sword and the Script - February 23, 2021)
How 'Social Capital Comms' could transform your communications – and your world. (Influence (UK) - January 22, 2021)
Summary Section:
Spotify's Dustee Jenkins: 'Always let them know you're there'
By Diane Schwartz
Ragan - February 23, 2021
The top communicator for the music streaming giant shares lesson from her work across a global company that has changed the game for digital media.
Texas Storm Communications Show Stark Messaging Contrasts
By Nicole Schuman
PRNEWS - February 22, 2021
The strength of communications strategies really showed their true colors when a historic winter storm hit Texas.
What Is Shadowbanning...and Why Should You Care?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 23, 2021
Shadowbanning is not a new phenomenon, but it's become more prevalent in the past 12 months. Gini Dietrich describes what to do if it happens to you.
This month in bad PR pitches: February 2021
By Jessica Lawlor
Muck Rack Blog - February 22, 2021
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
As comms pros navigate a new era in customer engagement, how can practices be improved?
By Richard Carufel
Agility PR - February 23, 2021
What does successful customer engagement look like in the COVID age—and how can brands to improve their strategies?
News release engagement tips with Serena Ehrlich
Axia Public Relations - February 23, 2021
Learn what you could be doing to improve your news releases and how you can use commercial newswires to your benefit with our guest, Serena Ehrlich.
Post-Trump, Can We Bring Back The Apology?
By Dorothy Crenshaw
Crenshaw Communications - February 22, 2021
If you're an elected official, you can run but you can't hide. Try an honest apology.
Writing for the Ear: Tips from a Public Speaking Coach
By Morgan McCullough
Culpwrit - February 22, 2021
Effective public speaking is critical to a successful public relations career. New business pitches are won or lost by the ability to convince clients you're right for the job.
Reimagining Digital Experiences: 4 Lessons from Brands That Got It Right
Kelton Global - February 23, 2021
The pandemic forced companies across categories to innovate — and to do it quickly. Here are four key lessons from the brands who got it right when they reimagined key digital experiences.
PR Coverage May have a Bigger Influence on SEO than Links
By Frank Strong
Sword and the Script - February 23, 2021
Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords
How 'Social Capital Comms' could transform your communications – and your world.
By Andy Green
Influence (UK) - January 22, 2021
Understand how activist groups such as Extinction Rebellion (XR) and others use a new approach to communications to engage, connect and communicate to create the change they want to achieve in the world.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.