Your Daily PR Brief for Wednesday is here - February 24, 2021
Read some of today's best PR and Comms industry news clips:
11 Effective Ways To Align Content Strategy And Media Planning (Forbes Agency Council - February 24, 2021)
Edelman Targets Disinformation Epidemic (O'Dwyer's - February 23, 2021)
3 'firefighting' lessons for public affairs pros (Ragan - February 24, 2021)
A Peek Inside a Crisis War Room From Chicago Navy Pier's Top Communicator (PRNEWS - February 23, 2021)
Companies aren't prepared to support customer engagement in the COVID era and beyond (Agility PR - February 24, 2021)
In Praise of Trade PR For B2B Companies (Crenshaw Communications - February 23, 2021)
What can comms teams learn from the recent KPMG crisis? (Firefly Communications - February 23, 2021)
How Kim Bode is 'finding comfort in the uncomfortable' at her integrated communications agency (Muck Rack Blog - February 23, 2021)
Secrets to running a successful remote-working PR agency: top tips from the Babel team (Babel - February 24, 2021)
8 rules to follow for media relations in 2021 (PR Daily - February 23, 2021)
Should PR pros be storytellers? with Carnival Cruise Line's Chris Chiames (Axia Public Relations - February 23, 2021) [PODCAST]
Summary Section:
11 Effective Ways To Align Content Strategy And Media Planning
Forbes Agency Council - February 24, 2021
For a business to truly engage its target audience, these factions need to collaborate to ensure they build upon one another's efforts.
Edelman Targets Disinformation Epidemic
By Kevin McCauley
O'Dwyer's - February 23, 2021
The No. 1 independent PR firm bills the Edelman disinformation shield as the first-ever global solution to fight private sector disinformation.
3 'firefighting' lessons for public affairs pros
By Brian Pittman
Ragan - February 24, 2021
Here’s a peek at how public affairs pros can keep pace with change—courtesy of Scott Thomsen, who will share more insights in Ragan’s March 4 Speechwriters & Public Affairs Conference.
A Peek Inside a Crisis War Room From Chicago Navy Pier's Top Communicator
By Sophie Maerowitz
PRNEWS - February 23, 2021
We hear from Payal Patel, communications director at Chicago's Navy Pier on her communications philosophy, building a crisis communications war room and PR's role in the tourism industry's recovery.
Companies aren't prepared to support customer engagement in the COVID era and beyond
By Richard Carufel
Agility PR - February 24, 2021
With massive digital disruption in full swing, and now a year into the global pandemic, only 50 percent of business leaders say they are well prepared to support customer engagement priorities moving forward. What's causing the disconnect?
In Praise of Trade PR For B2B Companies
By Ron Stein
Crenshaw Communications - February 23, 2021
Every PR pro wants to secure that top-tier media coverage, but is trade coverage just as important?
What can comms teams learn from the recent KPMG crisis?
By Claire Walker, CEO of Firefly Communications
Firefly Communications - February 23, 2021
KPMG recently found themselves in a crisis, following remarks made by ex-chairman Bill Michael. What can organisations and comms teams learn?
How Kim Bode is 'finding comfort in the uncomfortable' at her integrated communications agency
By Emma Haddad
Muck Rack Blog - February 23, 2021
Kim Bode, founder of 8THIRTYFOUR, is shedding traditional PR strategies. She explains how she’s pushing the envelope at her integrated communications agency.
Secrets to running a successful remote-working PR agency: top tips from the Babel team
By Holly Ashford
Babel - February 24, 2021
Babel has continued to thrive and, as such, our clients have too. So, we asked a number of the team to share their secrets of remote working success, and tell us their tips for making this a long-term reality.
8 rules to follow for media relations in 2021
By Ted Kitterman
PR Daily - February 23, 2021
Experts share their inspiration and advice for finding earned media success in the coming year.
Should PR pros be storytellers? with Carnival Cruise Line's Chris Chiames [PODCAST]
By On Top of PR
Axia Public Relations - February 23, 2021
Learn why “storytellers” might not be the right word to describe PR pros with our guest Chris Chiames, chief communications officer at Carnival Cruise Line.
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