Hello, Tuesday's Daily PR Brief is here - March 2, 2021
Read some of today's best PR and Comms industry news clips:
It's Not You, It's Them: What To Do When A Client 'Breaks Up' With You (Forbes - March 2, 2021)
CPAC Leaves Hyatt with PR Mess (O'Dwyer's - March 1, 2021)
3 tips for comms to handle constant change (PR Daily - March 1, 2021)
Why Language Matters When Communicating About COVID-19 Vaccinations (PRSay - March 1, 2021)
Setting Measurement Goals and Reporting On Results (Spin Sucks - March 2, 2021)
How to foster creativity in your PR and marketing team (PRmoment (UK) - March 2, 2021)
Blowing one's own horn—an option for PR in days of declining media opportunities (Agility PR - March 1, 2021)
The future of media relations: maintaining engagement in a post-pandemic world (Influence (UK) - March 2, 2021)
3 PR Tips for Pitching Trendy Newsletters like Newcomer (Business 2 Community - March 1, 2021)
Why It’s So Important to Learn about Women in PR History (CommPro - March 1, 2021)
Summary Section:
It's Not You, It's Them: What To Do When A Client 'Breaks Up' With You
By Christopher Tompkins
Forbes - March 2, 2021
Sometimes it doesn’t matter how amazing your work is or whether you get outstanding results. If they need to cut their budget, sometimes you just don’t stand a chance.
CPAC Leaves Hyatt with PR Mess
By Kevin McCauley
O'Dwyer's - March 1, 2021
Hyatt Corp. is certainly glad that the Conservative Political Action Conference, which it hosted at its Orlando hotel, is over, a three-day jamboree that featured a stage design that some observers said resembled a Norse rune used by the Nazis.
3 tips for comms to handle constant change
By Brian Pittman
PR Daily - March 1, 2021
Feeling overwhelmed? Struggling to keep up with constant change? You’re not alone. Here’s how to help employees cope amid constant change.
Why Language Matters When Communicating About COVID-19 Vaccinations
By John Elsasser
PRSay - March 1, 2021
As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found.
Setting Measurement Goals and Reporting On Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 2, 2021
Gini Dietrich walks you through how to set up your comms plans to define metrics the correct way and the framework to use to report on results.
How to foster creativity in your PR and marketing team
By Judith O’Leary, Founder and Managing Director, Represent
PRmoment (UK) - March 2, 2021
Whilst some certainly possess a more naturally creative flair, creativity is a mindset above everything else and in my experience, it is something you can instil in your team. Here's how.
Blowing one's own horn—an option for PR in days of declining media opportunities
By Ronn Torossian, CEO of 5WPR
Agility PR - March 1, 2021
With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options?
The future of media relations: maintaining engagement in a post-pandemic world
By Ella Wallace-Browne
Influence (UK) - March 2, 2021
How can feedback from journalists help vendors, marketing teams and PR pros shape and engage with the media community in 2021?
3 PR Tips for Pitching Trendy Newsletters like Newcomer
By Michelle McIntyre
Business 2 Community - March 1, 2021
Newcomer Founder Eric Newcomer was in Clubhouse today giving tips on pitching stories to journalists. Newcomer is a subscription based newsletter that covers startups and venture capital.
Why It’s So Important to Learn about Women in PR History
By Shelley J. Spector
CommPro - March 1, 2021
When we show “Public Relations — And that Means You”– the March of Time newsreel that had been shown to 20 million moviegoers in 1947– audiences today are astounded to see in the sea of suited up white men: No Professional women and No people of color.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.