Good Wednesday! Read today's Daily PR Brief - March 3, 2021

Read some of today's best PR and Comms industry news clips:
Governor Cuomo Fumbles PR Response as Allegations Grow (PRNEWS - March 2, 2021)
PR Predictions And Trends That Will Shape 2021 (Forbes - March 3, 2021)
'Messy is the new credibility': How to communicate in a noisy world (PR Daily - March 2, 2021)
The Complex Nature of Internal Communication (Institute for Public Relations - March 2, 2021)
How to media train a narcissist (Muck Rack Blog - March 2, 2021)
The War For Talent Is Upon Us: Five Things Every Agency Must Do Now to Grow in 2021 (CommPro (UK) - March 1, 2021)
Clubhouse: Overly hyped or the audio trendsetter for marketers? (Influence (UK) - March 3, 2021)
The GOAT of Customer Service (Behind the Lines - March 1, 2021)
Five PR Trends to Watch in 2021 (O'Dwyer's - March 2, 2021)
5 poorly handled crisis incidents and the lessons you can learn from them (Media First (UK) - March 2, 2021)
Summary Section:
Governor Cuomo Fumbles PR Response as Allegations Grow
By Sophie Maerowitz
PRNEWS - March 2, 2021
A PR strategy now might be to let the lawyers take over, wait for reputation issues to blow over or let other news eclipse the story.
PR Predictions And Trends That Will Shape 2021
By Michelle Mekky
Forbes - March 3, 2021
The tumultuous year that we have gladly left behind has shaped many aspects of business, including public relations, in these early weeks of 2021. And I don't see that changing anytime soon. In fact, perhaps life, as we knew it pre-pandemic, will never be quite the same — and in some respects, that's not a bad thing.
'Messy is the new credibility': How to communicate in a noisy world
By Diane Schwartz
PR Daily - March 2, 2021
Kristin Graham is comfortable being uncomfortable. She just left her powerful role as Principal of Culture & Communications at Amazon to launch a consultancy to help organizations and business professionals improve communication and productivity.
The Complex Nature of Internal Communication
By Laura L. Lemon, Ph.D.
Institute for Public Relations - March 2, 2021
As I continue to conduct research to better understand internal communication in various contexts, the complexities of internal communication continue to present themselves. Whether it is a government contractor, research center, university, or non-profit, internal communication is always more complex than what we assume.
How to media train a narcissist
By Tim O'Brien
Muck Rack Blog - March 2, 2021
Not all narcissists are CEOs and not all CEOs are narcissists. But if you spend any time coaching C-suite executives, you’re sure to cross paths with a narcissist every now and then, and you might have to counsel or media coach one.
The War For Talent Is Upon Us: Five Things Every Agency Must Do Now to Grow in 2021
By Britt Carter, President, Pemberton
CommPro (UK) - March 1, 2021
We hear every day that agency staff members, especially those at the SAE, AD and VP levels, are getting offers from competitors that are 40 percent to 100 percent more than their current comp. How can an agency plan and grow with their people jumping at impossibly attractive offers? And how do they backfill positions and add staff to support growing client demand?
Clubhouse: Overly hyped or the audio trendsetter for marketers?
By Yuval Ben-Itzhak, President at Socialbakers
Influence (UK) - March 3, 2021
Today Clubhouse boasts around two million weekly active users, with many people still waiting to receive an elusive invite. It is undoubtedly the app of the moment and the talk of the town.
The GOAT of Customer Service
By Ronn Torossian, CEO of 5WPR
Behind the Lines - March 1, 2021
Being the GOAT is a worthy goal and also attainable in customer service. It's certainly something to aim for as customer expectations since the pandemic have heightened greatly.
Five PR Trends to Watch in 2021
By Ben Chodor, President, Intrado Digital Media
O'Dwyer's - March 2, 2021
If 2020 taught communicators anything, it was that we must find ways to plan for the unpredictable. The "new normal" will be a continued push to adopt technology and tools that will enable efficiency, collaboration and innovation. The digital transformation of public relations has officially arrived and there's no turning back.
5 poorly handled crisis incidents and the lessons you can learn from them
By Adam Fisher
Media First (UK) - March 2, 2021
We recently looked at some crisis media management incidents that had been handled well. But what about those responses which were not managed quite so successfully?
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