Check out today's Daily PR Brief - March 4, 2021
Read some of today's best PR and Comms industry news clips:
Top 15 directors of PR to follow on Twitter in 2021 (Muck Rack Blog - March 3, 2021)
Why PR Still Remains Relevant, Despite The Power Of Instagram (Forbes - March 4, 2021)
Earned or Owned? That’s the Wrong Question (O'Dwyer's - March 3, 2021)
Young Voices: A Communicator with a Sound Philosophy (PRNEWS - March 3, 2021)
The Executive's Guide to the PESO Model: The Benefits (Spin Sucks - March 4, 2021)
Good and Bad PR: We salute aliens, Rishi and Joe Exotic. No plaudits for smartphones, the Royals and Molly-Mae (PRmoment (UK) - March 4, 2021)
PR Masters Series Podcast, Episode #43 – Christine M. Barney, APR (CommPro (UK) - March 3, 2021) [PODCAST]
The picture that went viral and destroyed a reputation (Media First (UK) - March 4, 2021)
PRovokeMENA: 'Data Is Important But It's Not The Be-All, End-All' (PRovoke - March 4, 2021)
Gen Z is Driving Change (Everything PR - March 4, 2021)
U.S. Companies Lag Europeans on ESG Reporting (Bianchi Public Relations - March 4, 2021)
Summary Section:
Top 15 directors of PR to follow on Twitter in 2021
By Lindsay Sugarman
Muck Rack Blog - March 3, 2021
Here are 15 PR Directors we hand-selected who are leading the charge at impactful organizations this year, while amplifying industry news and trends on Twitter.
Why PR Still Remains Relevant, Despite The Power Of Instagram
By Sarah Hamon
Forbes - March 4, 2021
In conversations with clients lately, I've been asked many times why they should keep on investing in PR when Instagram has become so powerful.
Earned or Owned? That’s the Wrong Question
By Dan O’Mahony, EVP and San Francisco General Manager at Inkhouse
O'Dwyer's - March 3, 2021
A debate continues to wage on in the public relations world regarding whether an earned or owned media strategy makes more sense. Should you focus on earned media, driven by proactive media relations? Or owned media where you build a following using self-published content on your media channels?
Young Voices: A Communicator with a Sound Philosophy
By Seth Arenstein
PRNEWS - March 3, 2021
In this series, we profile young communicators and their views of the industry, important skills and what they wish they’d learned in college.
The Executive's Guide to the PESO Model: The Benefits
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 4, 2021
The PESO Model is more than just a pretty graphic and a list of tactics under each media type. Gini Dietrich shows you how to implement it correctly.
Good and Bad PR: We salute aliens, Rishi and Joe Exotic. No plaudits for smartphones, the Royals and Molly-Mae
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - March 4, 2021
Good morning to all you public relations heroes and villains. The week started so positively, courtesy of a bit of nice weekend weather, but as the temperatures plummeted, so, it seemed, did the positivity. Gosh that's a bit deep for a 44-year-old PR man!
PR Masters Series Podcast, Episode #43 – Christine M. Barney, APR [PODCAST]
CommPro (UK) - March 3, 2021
Christine M. Barney is CEO and managing partner of rbb Communications. rbb is a triple threat repeatedly recognized as champions in the field of PR, Digital/Marketing and Creative Services.
The picture that went viral and destroyed a reputation
By Adam Fisher
Media First (UK) - March 4, 2021
Few people without an interest in horse racing would have heard of Gordon Elliott until recently. But one viral image has ensured he is now known across the world.
PRovokeMENA: 'Data Is Important But It's Not The Be-All, End-All'
By Diana Marszalek
PRovoke - March 4, 2021
Panelists discussed how far data can go in identifying and managing reputational risk at PRovoke's MENA Summit Wednesday.
Gen Z is Driving Change
By Jade Minh
Everything PR - March 4, 2021
Marketers need to watch, look, and listen to Gen Z, folks born between 1997 and 2012 because they've overtaken millennials by almost 4 million to become the largest generation in the U.S.
U.S. Companies Lag Europeans on ESG Reporting
Bianchi Public Relations - March 4, 2021
The state of transparency in corporate sustainability reporting by U.S. companies, who lag behind their European counterparts, leaves big blind spots for investors. That's one revelation from the newly published Global ESG Monitor – a study of ESG reports from the largest listed companies in Europe, the United States and Australia.
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