Good weekends to all! Here's your Daily PR Brief - March 5, 2021

Read some of today's best PR and Comms industry news clips:
3 common #PRFails that journalists want you to stop right away (PR Daily - March 4, 2021)
No Masking the Difficulty of Decisions Facing Texas Businesses (PRNEWS - March 4, 2021)
Section 230 Reform Is in the News Again: What Does It Mean for Communicators? (PRSay - March 4, 2021)
Trump & Cuomo: Different Politics, Different Approaches To PR Crises (CommPro (UK) - March 3, 2021)
Facts vs. Fluff: Are Opinion Pieces Dead? (Crenshaw Communications - March 4, 2021)
2020: The year everyone had a career "Come to Jesus" moment (Communications Conversations - March 4, 2021)
PRSSA Promotes Civility via Bateman Competition; Hear 10 Important Tips to Reduce Polarization (Culpwrit - March 4, 2021)
3 Owned Media Best Practices for 2021 (Franco - March 4, 2021)
From PR Coordinator to PR Executive in 5 easy steps (Inside Out PR (Australia) - March 5, 2021)
Podcast: A Public Relations Textbook For A New Era (PRovoke - March 4, 2021) [PODCAST]
The Purpose PRogram (Scott Circle Communications - March 4, 2021)
Summary Section:
3 common #PRFails that journalists want you to stop right away
By Nicole Franco
PR Daily - March 4, 2021
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
No Masking the Difficulty of Decisions Facing Texas Businesses
By Nicole Schuman
PRNEWS - March 4, 2021
Still reeling from the impact of February’s winter storm, Texans may be wary of trusting the Governor on coronavirus.
Section 230 Reform Is in the News Again: What Does It Mean for Communicators?
By John Elsasser
PRSay - March 4, 2021
With Section 230 of the Communications Decency Act in the news again, PRsay talked with Dr. Cayce Myers, APR, an attorney and graduate director of Virginia Tech School of Communication, about recent efforts to reform internet liability and what this means for PR professionals.
Trump & Cuomo: Different Politics, Different Approaches To PR Crises
By Arthur Solomon
CommPro (UK) - March 3, 2021
I have always advised practitioners to pay close attention to the happenings on the political scene, because public relations tactics are practiced there that are not in any PR texts or agency “how to” instruction guides. But the differences of how the twice impeached former President Trump and Andrew Cuomo, Governor of New York State, handled their PR crises deserves its own chapter.
Facts vs. Fluff: Are Opinion Pieces Dead?
By Katharine Riggs
Crenshaw Communications - March 4, 2021
In the busy news cycle, it is hard to get straight to the facts. Are opinion pieces still relevant to PR?
2020: The year everyone had a career "Come to Jesus" moment
By Arik Hanson, Principal of ACH Communications
Communications Conversations - March 4, 2021
I think in 2021 we're going to see A LOT of movement in the PR/comms/social space. Many people are going to change jobs, if for no other reason than they want to see if the grass is greener on the other side.
PRSSA Promotes Civility via Bateman Competition; Hear 10 Important Tips to Reduce Polarization
By Jennifer Honeycutt
Culpwrit - March 4, 2021
PRSSA Bateman teams throughout the country are implementing programs to promote civility in public discourse. Here's an example of one such program.
3 Owned Media Best Practices for 2021
By Lexi Trimpe
Franco - March 4, 2021
Focusing first on your owned media strategy is our recommended starting point. Get started with these three tips.
From PR Coordinator to PR Executive in 5 easy steps
By Sarah Meenan
Inside Out PR (Australia) - March 5, 2021
If there are five things I would tell anyone before starting their first role who intend to progress their career in the PR industry it's the below.
Podcast: A Public Relations Textbook For A New Era [PODCAST]
PRovoke - March 4, 2021
Ralph Tench and Stephen Waddington, co-authors of "Exploring Public Relations and Managing Communication" on how the book – and PR education – has been revamped.
The Purpose PRogram
Scott Circle Communications - March 4, 2021
Scott Circle Communications announces the participants selected for the second annual Purpose PRogram, a yearly professional development course in public relations designed to help local nonprofit organizations servicing the Washington, D.C., Maryland and Virginia (DMV) areas.
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