Good new week, here's your Monday Daily PR Brief - March 8, 2021
Read some of today's best PR and Comms industry news clips:
Creating Credible Relationships With Journalists (Landis Communications - March 8, 2021)
Tips For Writing An Authentic Organizational Response Statement About Current Events (Forbes - March 5, 2021)
Crisis comms lessons from the United States Postal Service (PR Daily - March 8, 2021)
A Picture Can Speak (More Than) a Thousand Words to Eliminate Bias (PRNEWS - March 5, 2021)
Painting a Picture of the U.S. Military: Lessons from Public Affairs Officers (Institute for Public Relations - March 8, 2021)
Canceled In-Person Events? Reallocate Your Spend to Content (Spin Sucks - March 8, 2021)
PR Undervalues Interviewing Skills to Dig Out Storytelling Gold (Ishmael's Corner - The Hoffman Agency - March 7, 2021)
New York Women in Communications Launches #WomenHeard (CommPro (UK) - March 4, 2021)
'Restoring' Civility or Reinventing It? Why Civility Without Communication Isn't Civil at All (Culpwrit - March 8, 2021)
A Year In The Lives Of Our Industry's Women: Anguish (Part 1) (PRovoke - March 8, 2021)
Summary Section:
Creating Credible Relationships With Journalists
By Robin Carr
Landis Communications - March 8, 2021
Creating relationships with journalists is vital to media relations. Here are some tips by LCI's media relations expert, Robin Carr.
Tips For Writing An Authentic Organizational Response Statement About Current Events
By Marissa Moran Gantman, CCO, Pacific Council on International Policy
Forbes - March 5, 2021
Taking a stand through a written organizational or brand statement can show authenticity as long as it aligns with the purpose of your brand, your mission and your strategy.
Crisis comms lessons from the United States Postal Service
By Robby Brumberg
PR Daily - March 8, 2021
Learn how the mail-carrying mammoth is delivering crucial messaging to its vast, dispersed workforce during this turbulent time in history.
A Picture Can Speak (More Than) a Thousand Words to Eliminate Bias
By Erika Bradbury
PRNEWS - March 5, 2021
Words and visuals have consequences. And with nearly one in two female consumers expecting companies to commit to inclusivity and diversity in communication and advertising, it's important for communicators to carefully consider their messages.
Painting a Picture of the U.S. Military: Lessons from Public Affairs Officers
By Kaye Sweetser
Institute for Public Relations - March 8, 2021
Beyond their primary role as conduits between the American public and the military, military public affairs officers often want to build relationships with entertainment stakeholders.
Canceled In-Person Events? Reallocate Your Spend to Content
By Becky Ruyle, VP of marketing at Influence & Co.
Spin Sucks - March 8, 2021
Becky Ruyle says the solution to canceled in-person events is to diversify your marketing strategy by incorporating content marketing.
PR Undervalues Interviewing Skills to Dig Out Storytelling Gold
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael's Corner - The Hoffman Agency - March 7, 2021
Interviewing is a critical part of story discovery. This post examines how to ask tough questions, taking a lesson from Terry Gross at NPR.
New York Women in Communications Launches #WomenHeard
CommPro (UK) - March 4, 2021
In observance of Women’s History Month, New York Women in Communications, the premier organization for female communications professionals, announced the launch of #WOMENHEARD, a powerful research-driven platform and call-to-action initiative to address the dramatic departure of women from the workforce at an alarming rate over the last year.
'Restoring' Civility or Reinventing It? Why Civility Without Communication Isn't Civil at All
By David Murray
Culpwrit - March 8, 2021
As PRSSA Bateman teams are preparing their 2021 submissions promoting civility, guest contributor David Murray reflects on their challenge and offers his insights into the role of communication.
A Year In The Lives Of Our Industry's Women: Anguish (Part 1)
By Aarti Shah
PRovoke - March 8, 2021
We asked how the crises of the past 12 months impacted women in the PR industry — across regions, seniority and race/ethnicity. The response was overwhelming.
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