Hello, please enjoy Tuesday's Daily PR Brief - March 9, 2021
Read some of today's best PR and Comms industry news clips:
Burger King misses the mark with tweet to mark International Women's Day (PR Daily - March 8, 2021)
Royal or Not-Empathy Beats Jealousy in Oprah's Interview (PRNEWS - March 9, 2021)
What Can Communications Leaders Do For Our Country? (Forbes - March 9, 2021)
PR Pioneer: Muriel Fox (1928-Present) (Institute for Public Relations - March 8, 2021)
Civility and Civil Discourse — Indispensable Attributes of Civilization (PRSay - March 8, 2021)
What is the value of Earned Media in 2021? (5W Public Relations - March 9, 2021)
A Year In The Lives Of Our Industry's Women: Obligations (Part 2) (PRovoke - March 9, 2021)
How to prepare for a trade press interview (Media First (UK) - March 9, 2021)
Human motivation with Darryl Salerno (Axia Public Relations - March 9, 2021) [PODCAST]
Campaign steps up pressure on PR firms to ditch fossil clients (Axios - March 9, 2021)
PR Masters Series Podcast, Episode #44 – Alexis Davis Smith (CommPro (UK) - March 8, 2021) [PODCAST]
Webinar recap: Upleveling your media relations game (Muck Rack Blog - March 8, 2021)
Summary Section:
Burger King misses the mark with tweet to mark International Women's Day
By Lauryn Bayley
PR Daily - March 8, 2021
The effort to grab attention on Twitter backfired as the fast-food chain drew criticism for invoking tired and offensive stereotypes.
Royal or Not-Empathy Beats Jealousy in Oprah's Interview
By Daniel Rene
PRNEWS - March 9, 2021
The interview with Prince Harry and the Duchess of Sussex illustrates the importance of understanding your role in a news story.
What Can Communications Leaders Do For Our Country?
By Wendy O'Donovan Phillips, CEO of Big Buzz
Forbes - March 9, 2021
As leaders in the communications industry, it is our responsibility to promote civic action and public service.
PR Pioneer: Muriel Fox (1928-Present)
Institute for Public Relations - March 8, 2021
IPR has partnered with The Museum of Public Relations to feature some of the many female PR Pioneers in celebration of Women's History Month. Muriel Fox is a feminist trailblazer in the public relations industry.
Civility and Civil Discourse — Indispensable Attributes of Civilization
By Emmanuel Tchividjian
PRSay - March 8, 2021
Civility goes beyond mere politeness, good manners and courtesy.
What is the value of Earned Media in 2021?
5W Public Relations - March 9, 2021
Although many marketers, including experts, consistently repeat the line "content is king" they tend to leave out essential details and hide helpful advice that business owners should be following.
A Year In The Lives Of Our Industry's Women: Obligations (Part 2)
By Aarti Shah
PRovoke - March 9, 2021
We asked how the crises of the past 12 months impacted women in the PR industry — across regions, seniority and race/ethnicity. The response was overwhelming.
How to prepare for a trade press interview
By Adam Fisher
Media First (UK) - March 9, 2021
We have written hundreds of blogs on media training. But searching through our back catalogue recently, it became clear we have written little about trade media interviews.
Human motivation with Darryl Salerno [PODCAST]
Axia Public Relations - March 9, 2021
Learn how to use human motivation to increase sales with our guest Darryl Salerno, president and CEO of Second Quadrant Solutions.
Campaign steps up pressure on PR firms to ditch fossil clients
By Ben Geman
Axios - March 9, 2021
Clean Creatives, a recently launched campaign that pressures PR and ad agencies to drop oil-and-gas industry clients, is stepping up its efforts.
PR Masters Series Podcast, Episode #44 – Alexis Davis Smith [PODCAST]
CommPro (UK) - March 8, 2021
Today’s special guest is Alexis Davis Smith, President and CEO, PRecise Communications, Co-Founder, The Change Agencies.
Webinar recap: Upleveling your media relations game
By Rachel Pluck
Muck Rack Blog - March 8, 2021
Muck Rack teamed up with Business Wire to present a free virtual panel, moderated by Muck Rack’s CEO Greg Galant, on leveling up your media relations game. Let's take a look at some of the key takeaways from the webinar.
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